Asda Wins Environmental Excellence Award
Following a successful 2007 and a strong first six months of 2008, ASDA’s 170,000 colleagues are celebrating again today [1st July 2008] after scooping the Management Category award at this year’s prestigious Business Commitment to the Environment (BCE) Environmental Leadership Awards.
Held in London last night [30 June 2008], ASDA won the accolade for its continued commitment and common sense approach to reducing waste and tackling packaging reduction in its own brand products.
The annual awards, which recognise the importance of outstanding environmental excellence, innovation and leadership, are firmly established as the longest running and most influential environmental awards in the UK.
Judges were particularly impressed with the companyâ€™s overall approach towards going green, and making sustainability more accessible and more affordable for their 16 million customers.
ASDA’s winning entry hinged on three key initiatives;Reducing waste
Â· It is committed to sending zero waste to landfill by 2010Eliminating packaging
Â· It is committed to reducing its own brand food packaging weight and carrier bag usage by 25% by the end of 2008.Saving energy
Â· It is committed to reducing the CO2 emissions from stores and depots by 20% by 2012.
New stores will be 30% more energy efficient by the end of 2009 and existing stores 20% more energy efficient by the end of 2012.
ASDA’s heritage of green retailing dates back to the 1980s when Archie Norman coined the phrase ‘We hate waste of any kind’. Since then, ASDA has built on this principal to lead the field when it comes to sustainable retailing.
Strategic Director Doug Gurr said, “Weâ€™re absolutely delighted to win this award. It recognises all of the hard work we have put in over the last 12 months to drive forward our packaging commitments.”