Press Centre

ASDA Unveils Britain's First Economy Brand Valentine

Even cheapskates can play Cupid this Valentine’s thanks to one leading supermarket as, today, ASDA unveiled Britain’s first ever “economy brand” Valentine’s card. The ASDA Smart Price Valentine allows you to say “B My Valentine” to the object of your desires for only 8p.

The cards feature ASDA Smart Price’s black, white and red colours; bear a love-heart and the ASDA Smart Price logo and are Britain’s cheapest ever way of saying “I Love You”.

Fergal Gara, ASDA’s Papershop Manager said, “We've got all the luxury cards, chocs and flowers you could possibly need but we wanted to find a way of giving the fellas absolutely nowhere to hide when it came to sending a Valentine's card.”

The ASDA Smart Price Valentine, designed by Tailormade Design Ltd in Bradford, is available now in all 300 ASDA stores and for 8p they’ll even throw in the envelope.

“`Romance isn't dead,” said Gara, “It's just being done on a shoestring.”

It’s not just the chronically unromantic that ASDA is targeting with this move. Anyone who wants to hedge their bets for February 14th can send four of the cards for little more than the cost of a first-class stamp.

ASDA's Smart Price range also includes baked beans at 15p per in and sliced white bread at 28p a loaf.

Those without a date on Valentine’s Day could pick one up with their weekly shop at ASDA Old Kent Road this week. The store will be holding a singles’ night on Monday 13th February after it found that the store had the highest proportion of ready-meals-for-one sales of any in the UK.

HIGH RESOLUTION IMAGES OF THE CARD ARE AVAILABLE BY CALLING THE ASDA PRESS OFFICE ON 0113 243 5435

Further information:
Out of hours and weekends, 0113 243 5435
Rachel Fellows, ASDA Press Office, 0113 241 7829 (direct)

- Ends –

Posted in Press Centre on 12 February 2006