Press Centre

Asda turns up heat on men's skincare

Asda launches the first mass market Men’s Suncare Range Men’s suncare until now has often consisted of a knotted handkerchief to cover a bald patch. This year ASDA is set to change the (red) face of British men by introducing a range of sun care created specifically for men.
The Essential Care Sun System For Men is the first mass market suncare range designed with men’s needs in mind whilst still offering 5 star protection from harmful UVA and B rays.This groundbreaking range has sweat and water resistant ingredients and a refreshing Aqua Cool fragrance; giving the smell of an aftershave whilst offering fantastic protection from the sun. Masculine looking packaging means there is no need to be embarrassed carrying the sunscreen round in your sports bag. The range comprises three products

* Essential Care Sun System Factor 30 Protection Lotion
* Essential Care Sun System Factor 15 Protection Spray
* Essential Care Sun System After Sun Gel Spray

As all the range costs only £3 it won’t burn a hole in the bank balance. Whether your summer plan involves cooking up a storm on the BBQ, scoring a century for your cricket team or lying in the sun with a cold beer, the Essential Care Sun System Range means you can enjoy the summer sun safely whilst saving the pennies for a rainy day.
Posted in Press Centre on 29 April 2008