Press Centre

Asda supports ITV charity initiative - Text Santa

Asda is the key retail partner for ITV’s new charity initiative, Text Santa and launched their campaign for raising funds for the charity this week. Through the nationwide sale of Text Santa hats and t-shirts the retailer is promoting Text Santa throughout its stores.

Created to raise awareness and money for those who help vulnerable people over the festive season, Text Santa is a national Christmas appeal that will help charities including Carers UK, Crisis, Help The Hospices, Samaritans, WRVS, Great Ormond Street Children’s Charity, Helping Hand, Noah’s Ark Appeal and Yorkhill Children’s Foundation. Hosted by Phillip Schofield, Christine Bleakley, Ant and Dec and Holly Willoughby there’s a host of ITV talent involved.

Asda is also supporting Text Santa with a national PR and marketing campaign which includes a high profile celebrity photographic campaign featuring ITV stars modelling the official t-shirts and hats. This will drive awareness in support of the appeal as well as in-store activity with colleagues, specially designed point of sale and promotional spots on Asda FM. There will be a heavy emphasis on digital marketing throughout the campaign and all profits from the Text Santa hats, the t-shirts and the specially created Text Santa bag for life will go towards the appeal.

Rick Bendel, International Chief Marketing Officer, Walmart, said: “We’re incredibly proud to be a partner in this new ITV charity initiative. Christmas is all about giving and Text Santa has been created to give those most vulnerable a better experience this year. Text Santa is a great way to help the people who need it most and through fundraising activities up and down the country we are very excited to be supporting local communities and helping to send some joy this festive season!”

Text Santa hats cost just £1 and the adorable George T-shirts feature some of “Text Santa’s Little Helpers” who you’ll see popping up on ITV through December encouraging everyone to “send some joy” with Text Santa. Adult T-shirts cost £5 with children’s T-shirts retailing for £4.

The Text Santa t-shirts and Santa hats will available in Asda stores; the t-shirts will also be available online at www.george.com. For further information visit Your Asda.

Posted in Press Centre on 07 December 2011