Press Centre

Asda Sparks Festive Price War on Toys as Shoppers Kick Start Their Bargain Hunting

Asda saves the nation £15million this Christmas with half price toy event

72% of shoppers say they will not compromise on kids despite predicted decline in family spending power

Supermarket Asda will be the first to throw their hat into the ring tomorrow in the annual battle by high street retailers to offer shoppers across the country the very best prices on must-have toys this Christmas.

The supermarket will slash the price of over 50 toys by up to 60%, coming to the rescue of struggling parents across the nation seeking to spread the cost of Christmas in any way they can following a difficult month of cuts, saving them a massive £15million.

The supermarket hopes the price reductions on “Big Box” items such as Dolls Houses, Portable Garages and Electric Guitars, which have dropped by as much as 50% in price, will help to ease the strain on the wallets and purses of British consumers, who are expected to be on the hunt for best-price bargains this year more than ever before.

The price cuts are in response to research conducted for the supermarket earlier this year by leading economists Cebr, which indicated that UK families could face the lowest amount of disposable income for more than two years in the final quarter of 2010. Disposable income in the final month of the year is predicted to be £172 – £5 lower than December 2009 and the same level as December 2008 when the UK economy entered recession.

Asda toy buyer Mark Spowart said:

“These are increasingly uncertain times for millions of families across the UK, and it’s clear that customers will need us more than ever.

“Nearly three quarters of our shoppers told us that despite times being tough, the last thing they want to do is compromise on their kids. The extensive price cuts we’re offering on hundreds of popular toys should provide a helping hand to ensuring the kids are more than satisfied on Christmas morning”

Other toys which are seeing huge price cuts by the supermarket include a 200pc Mega Blocks Tub slashed from £40 to £15, a kids Activity Table which has been cut from £80 to £40 and a Peppa Pig Jumbo Gift Set reduced in price from £44.97 to £20.

Posted in Press Centre on 17 October 2010