Press Centre

Asda slashes up to 3p off a litre of fuel - lowest prices in over a year

  • Unleaded falls to 129.7p per litre, diesel falls to 134.7p per litre
  • Prices fall 11p since their peak in April

Asda announced today that from tomorrow (Tuesday May 12) it is cutting up to 3p a litre from the price of both unleaded and diesel, making fuel prices the lowest they have been in over a year.

An ease in global oil prices coupled with the supermarket’s ongoing commitment to help lower the cost of living will be good news for hard pressed motorists. The move from Asda is the latest price means its fuel prices have cumulatively dropped by up to 11p since their peak in April.

From tomorrow (Tuesday) drivers filling up at any of Asda’s 195 forecourts nationwide will pay no more than 129.7 pence per litre for unleaded and 134.7 pence per litre for diesel.

Andy Peake, Asda’s director of petrol trading, said: "Motorists will be pleased to know fuel is now at the lowest price in over a year as prices have fallen 11p since their peak in April.

“Unlike other retailers, our price cuts benefit everyone across the country, meaning that no-one filling up at Asda will be forced to pay a premium for their fuel.”

Asda is unique amongst supermarkets and oil companies by setting a maximum national price cap for its customers wherever they live – others rely on high prices at filling stations with no local competition to fund phoney price drops elsewhere. That clear policy is what lies behind the AA’s confirmation that towns with an Asda are likely to have Britain’s lowest petrol prices.

Back in March Asda launched a new petrol price comparison site, powered by independent price checker, to enable drivers across the UK to find the lowest priced fuel before they fill up. The supermarket aims to save Britain’s 38m drivers millions of pounds at the pumps each year by publishing the highest, lowest and average prices in every one of the 195 towns in which it operates a filling station.

Posted in Press Centre on 11 June 2012