Press Centre

Asda slashes up to 2p off a litre of fuel for the first time this year

Unleaded falls to 138.7p per litre, diesel falls to 143.7p per litre

Asda announced today that it is cutting up to 2p a litre from the price of both unleaded and diesel, the first fall in prices in 2012.

A drop in global oil prices, and the strengthening of sterling against the US dollar have reduced wholesale costs, enabling the supermarket to pass those savings on to hard pressed motorists.

From tomorrow (Saturday) drivers filling up at any of Asda’s 195 forecourts nationwide will pay no more than 138.7 pence per litre for unleaded and 143.7 pence per litre for diesel.

Andy Peake, Asda’s director of petrol trading, said:
“We’re committed to doing everything we can to help lower the cost of living for our customers, and today’s move shows that Asda is once again leading the way in reducing the price at the pump.

“Unlike other retailers, our price cuts benefit everyone across the country, meaning that no-one filling up at Asda will be forced to pay a premium for their fuel."

Research taken from shows that some retailers are getting away with charging up to 8 pence per litre in towns without an Asda nearby.

Asda is unique amongst supermarkets and oil companies by setting a maximum national price cap for its customers wherever they live – others rely on high prices at filling stations with no local competition to fund phoney price drops elsewhere,.

That clear policy is what lies behind the AA’s confirmation that towns with an Asda are likely to have Britain’s lowest petrol prices.

Posted in Press Centre on 20 April 2012