Press Centre

Asda slashes price of fuel for third time in three weeks

Unleaded falls to 134.7p per litre, diesel falls to 139.7p per litre

Asda announced today that from tomorrow (Thursday 10th May) it is cutting an additional up to 2p a litre from the price of both unleaded and diesel. The move from Asda is the third price cut in the last three weeks, meaning its fuel prices have cumulatively dropped by up to 6p per litre.

From tomorrow (Thursday) drivers filling up at any of Asda’s 196 forecourts nationwide will pay no more than 134.7 pence per litre for unleaded and 139.7 pence per litre for diesel. This marks the first time since late February that diesel falls below the 140p per litre mark.

An ease in global oil prices coupled with the retailer’s ongoing commitment to help lower the cost of living will be good news for hard pressed motorists, with the cost of fuel hitting record highs in recent months. According to Asda’s own Income Tracker, the cost of transport is now one of the largest downward factors on falling disposable income. The price of fuel in particular has grown by double digits over the last year, forcing families to fork out between £20-£30 extra each week to fill up their car.

Andy Peake, Asda’s director of petrol trading, said:
“We’re chuffed to be offering a third price move in as many weeks to hard-pressed motorists running on empty.

“And unlike other retailers we have a national pricing policy, meaning that no-one filling up at Asda, from Edinburgh to Eastbourne will be forced to pay a premium for their fuel.”

Research taken from shows that some retailers are getting away with charging up to 147.9p pence per litre (unleaded) and 151.9 pence per litre (diesel) in towns without an Asda nearby.

Asda is unique amongst supermarkets and oil companies by setting a maximum national price cap for its customers wherever they live – others rely on high prices at filling stations with no local competition to fund phoney price drops elsewhere. That clear policy is what lies behind the AA’s confirmation that towns with an Asda are likely to have Britain’s lowest petrol prices.

Back in March Asda launched a new petrol price comparison site, powered by independent price checker, to enable drivers across the UK to find the lowest priced fuel before they fill up. The supermarket aims to save Britain’s 38m drivers millions of pounds at the pumps each year by publishing the highest, lowest and average prices in every one of the 196 towns in which it operates a filling station.

Posted in Press Centre on 09 May 2012