Press Centre

Asda slashes price of Christmas posh nosh

ASDA shoppers can save up to 30%* on their festive food bill, a study of the UK’s top six supermarkets has found.

The ASDA shopping basket which included products such as Christmas puddings, crackers, mince pies and Champagne comes in at a cost of £75.04, a huge difference when leading competitors fall between £82.94 and £107.87.

Researchers for ASDA compared prices of 15 premium products, including Christmas pudding, mince pies and olive oil, and found that consumers can make significant savings depending on where they shop.

Known for its everyday low prices, ASDA has kept premium product prices as low as possible, without scrimping on quality or ingredients.

This has been achieved by slashing the prices of over 2,500 products this Christmas with a huge £150 million price investment.

These findings follow research out earlier this month showing that shoppers could be overspending by around £147 per person this Christmas** watching the pennies could really help the pounds.

Andy Bond, Chief Executive of ASDA comments:

“We are committed to consistently providing the lowest pricing for our customers and have invested £150 million into lowering prices this Christmas. ASDA have been the proud holders of the Grocer 33 cheapest basket for the past ten years and we believe that value for money is important all the time, particularly at Christmas.”

Johnny Stern, Director of independent supermarket comparison site,, commented:

“There can be big variations in the prices of similar products within different supermarkets and even within the same supermarket.

Savvy consumers can take advantage of this in the run up to Christmas, and save significant amounts on their Christmas grocery bills."

Posted in Press Centre on 14 November 2007