Press Centre

Asda says a big xmas thank you to 165,000 colleagues – To the tune of £16M

ASDA is preparing for Christmas by investing £16 million in a festive ‘thank you’ package for every one of its 165,000 colleagues working in its stores and distribution centres across the UK.

As ASDA gears up for the busiest trading period of the year, it is investing in giving every colleague, including the supermarket’s Seasonal Squad workers – a 11,000-strong group of permanent temps who work for the retailer for ten weeks each year during the holiday seasons – a £20 Christmas gift card to spend in its stores, £5 towards a Christmas party and a free festive meal.

Colleagues will also get a whopping 20 per cent discount – double their normal 10 per cent saving – off a whole host of products on a special “double discount” day as part of this seasonal ‘thank you’*.

Included in the “double discount” savings spree are traditional top-sellers such as beer, wine and spirits, gifts, toys, jewellery, fragrances, George clothing and for this year only, an extra £1m investment has been ploughed into doubling the discount on music, games and DVDs.

All permanent ASDA colleagues will also be given an extra day’s paid holiday to take off over the festive period.

David Smith, ASDA’s people director said: "Nobody does more to reward the hard work of its colleagues than ASDA – it’s part of what makes us special all year round, not only at Christmas.

“At a time when many of our colleagues are having to tighten their belts top cope with the rising cost of living, we’re doing our bit by lowering the cost of their Christmas shopping, and giving them an extra day’s paid holiday to spend with their families and friends.”

Posted in Press Centre on 10 November 2008