Press Centre


ASDA is getting into the festive spirit and investing £10 million in a seasonal ‘thank you’ package for every one of its 158,000 colleagues working in its 313 stores and 24 depots across the UK.   

As the supermarket gears up for its busiest trading weeks of the year, the move is designed to thank colleagues for their hard work and support throughout the year which has seen ASDA welcome more than a million new customers through its doors, open more than 30 new stores around the UK and take more than 7,000 new colleagues on board. 

The supermarket is investing in giving every colleague, including the supermarket’s Seasonal Squad workers – a 10,000-strong group of permanent temps who work for the retailer for ten weeks each year during the holiday seasons – a £20 Christmas gift card to spend in its stores, £5 towards a Christmas party and a free festive meal.   

Colleagues will also get a whopping 20 per cent discount – double their normal 10 per cent saving – off a whole host of products in a special discount bonanza as part of its seasonal ‘thank you’*. 

Included in this ASDA Christmas savings spree are traditional top-sellers such as beer, wine and spirits, gifts, toys, jewellery, fragrances and George clothing.   

All permanent colleagues will also be given an extra day’s paid holiday to either take before Christmas to help them get their Christmas shopping done or to give them the chance to put their feet up once the festivities are over. 

David Smith, ASDA’s people director said: “Nobody does more to reward the hard work of its colleagues than ASDA – it’s part of what makes us special, and that’s not only at Christmas.   

“We’ll be saving our colleagues millions of pounds off their Christmas shopping lists by doubling their normal discount and even giving them an extra day’s paid holiday to help get their shopping done. 

"If that’s not a Christmas cracker I don't know what is!”

Posted in Press Centre on 30 November 2006