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Asda's supermarket Easter eggs are recoginsed for their quality and taste

ASDA really have something to celebrate this coming Easter, and its budget conscious customers will also love the news that the supermarket’s Extra Special Belgium Milk Chocolate and Caramelised Hazelnut Easter egg has beaten chocolate giant Cadburys, and retailers Marks & Spencer and Waitrose to the number one milk chocolate Easter egg spot.

ASDA’s Easter eggs were hunted out for a taste test by three of the UK’s leading chocolate experts, and an expert from the Waste and Resources Action programme which assessed the eggs for environmental friendliness of the packaging, as part of a Which chocolate Easter egg taste test.

The supermarket also fended off other retailers with its Extra Special Dark Chocolate Fruit and Nut Egg with a photo finish by Marks and Spencer in the same category.

All eggs were broken up which ensured the eggs-pert panel could not identify them, and were judged on the eggs aroma, texture and taste of the eggs and chocolates.

All of the experts praised ASDA’s Extra Special Belgian Milk Chocolate and Caramelised Hazelnut Easter egg for its’ ‘fresh nutty-vanilla aromas’ and ‘honey-glow’ aftertaste.

Although both of ASDA’s premium Easter eggs were over £2 ‘cheeper’ than the runners-up eggs, the panel were not aware of this, but it means that this Easter, egg hunters will be armed with these eggs-traordinary facts and feel confident that they are picking an egg-ceptional ASDA Extra Special egg that is high in quality but low in price.

Each Best Buy egg was also judged by a chocolate loving family of five, who also gave ASDA the family vote, with four-year-old Daniel Conn rating the ASDA egg as ‘yummy’.

The ASDA Extra Special Belgian Milk Chocolate and Caramelised Hazelnut Egg, is only £7.98 for 295g and scored the highest with 4/5.

It was followed by Marks & Spencer Organic Milk Chocolate Egg with Organic Chocolates (£9.99 – 340g) with a score of 3.5/5, while the Cadbury Triple Easter Egg Delight (milk and dark chocolate £14.99 – 890g) only managed to score 2/5.

Joanna Evans, ASDA’s Seasonal Manager said, “We have been working hard to provide our customers with quality chocolate, that tastes great, looks great and still at a great ASDA price.

“The ‘Which’ taste test shows that this spring the Easter egg hunt will be taking place in ASDA stores.”

Posted in Press Centre on 02 March 2007