Press Centre

ASDA responds to ASA ruling

Asda has responded ASA’s ruling that Tesco adverts comparing the cost of shopping at Tesco with Asda were misleading.

“The ASA ruling proves what we’ve known all along, Tesco’s ‘real baskets’ aren’t so real after all. Shoppers haven’t been taken in by their claims either – a million more customers flocking to Asda in the last year shows they know who’s really got the lowest prices.”

Posted in Press Centre on 29 July 2009