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Asda reports strong Burns Night sales

Asda has today reported a huge sales uplift in Burns Night essentials from its biggest ever Rollback of traditional Burns Night products, as customers choose to entertain at home this month.

The uplift has seen a 700% increase in sales of Scottish Kestrel potatoes, a 200% increase in sales of Haggis, a 40% rise in Scottish Whisky purchases and 700% in pre-packed ‘Neeps and Tatties’.

The strong sales come on the back of a Rollback on Burns Night prices with offers such as £1 on Halls 454g Haggis.

The results also reflect a demand from customers who are looking to entertain at home this month. According to Asda’s Pulse of The Nation panel at the forefront of customers’ minds in January is eating and entertaining at home with all the family for less and Burns Night is the perfect opportunity.

To help customers in its Scottish stores get ready for Burn’s Night at home this year, Asda has also held a Haggis workshop at the Asda store in Hamilton.

Plus it is offering customers the chance to win their own Burns Night feast at home. It has launched a special online poetry competition for customers to try their hand at coming up with their own poems in tribute to ‘Rabbie’ Burns.

MSPs Michael McMahon and Christina McKelvie have already backed the campaign and recently read some of their favourite Burns’ poems for the Asda website.

Paul Dover, Customer Planning Manager for Local in Scotland, said: “This is our most ambitious Burns Night project yet and we think it’s the perfect way to get our customers and colleagues engaged with the true spirit of Burns Night.

“With sales already showing the popularity of our Scottish products price Rollback, I’m sure this is going to be a Burns Night to remember for our customers.”

For more information on this and the products available in the Burns Night price Rollback visit asda.com/burnsnight

Posted in Press Centre on 21 January 2010