Press Centre

Asda raises check-out flag with revolutionary "Queue Cue" to speed up service

  • Asda’s high tech “Queue Cue” shaves minutes off waiting times
  • Asda ‘happy to help’, investing over £3 million in seasonal service
  • Boffins predict peak time as 12.17pm on Wednesday 23rd December, with customer numbers set to increase by 25 per cent
  • Pizzas fly off the shelves as shoppers save themselves for Christmas and snack on take out instead


Asda has today revealed it’s invested more than £3 million in ground-breaking technology, extra hours and in-store assistance in a bid to help customers beat the festive blues and cut congestion from the Christmas shop.

Boffins from the supermarket’s finance team have been number crunching since January in a race to find Britain’s best queue-buster in time for Christmas, as the revolutionary “Queue Cue” makes its debut appearance in stores across the UK.

The ‘Queue Cue’ or Asda’s very own giant hand on a stick as it’s otherwise known, is now in all stores following a successful trial in Asda’s Wembley store. Acting as a traffic control management system, the hand helps guide customers into empty checkouts – putting paid to Christmas queue jumpers and ensuring speedy service.

Asda’s research shows that customers navigate stores from the produce aisle right through to the frozen section where they complete their weekly shop. With so many trollies backed up in the South end of the store, Asda’s latest ‘technology’ means frustrated shoppers can be directed through the checkout and out of the store before they can say Father Christmas.

As a result, on Asda’s busiest ever trading day; predicted by boffins as 12.17pm on Wednesday 23rd December, the supermarket will shave minutes off waiting times, despite a 25% per cent increase in customers compared to the same time on a typical shopping day.

Asda’s retail people director, Sarah Dickins, said:

“It’s the busiest time of the year for Asda, and with this Christmas set to be the biggest in retail for over a decade, we’re pulling out all the stops to ensure that customers making a pit stop at Asda can get in, get round and get out of our stores as quickly as possible.

“As well providing extra support for customers with car park porters, on-the-spot runners and bag packers, our new Queue Cue means we’ll be in poll position for Service this Christmas,” she added.

With Christmas day falling on a Friday this year, research carried out by Asda also shows that shoppers will be stocking up on Pizzas, curries and Chinese take-aways to tide them over before the big feast on Christmas Day.

Chris Carden, food forecaster for Asda said;

“Our customers don’t want the hassle of cooking before Christmas – instead, they’re reserving their energy for cooking up turkey with all the trimmings. That’s why we’ll be topping up our serve over counters to ensure people won’t be disappointed.”

He added, “Customers don’t just want fast food in Christmas week, they want fast service too.”

Posted in Press Centre on 21 December 2009