Press Centre

Asda puts cooler customers in a sustainable spin

ASDA today (17 January 2007) announced that it would become the first clothing retailer in the UK to drop the recommended wash instructions on all items of George clothing from 40 degrees to 30 degrees starting from early 2007.

The move will see 237 million garments, the amount George sells on an annual basis, with new lower temperature recommended wash labels.

From March 2007 customers will begin to see the new labels which, if followed, could bring about significant energy and financial savings.

Tamara Mauro-Trujillo of the Energy Saving Trust, one of the UK’s leading organisations set up to address the damaging effects of climate change, comments: “If all the garments sold by ASDA in 2006 were washed at 30degC instead of higher temperatures, £200,000 could be saved in electricity costs. This would save enough electricity to run 5,300 TVs for a year and would save enough CO2 to fill 4,600 double decker buses.”

Each George garment goes through up to 60 tests to ensure that every item of clothing is colour fast, durable and looks as good as the day it left the store.

Even though clothes from George can still be washed at 40 degrees centigrade the retailer’s technical team says that thanks to today’s modern detergents as well as state-of-the-art washing machines, a ‘hot wash’ is no longer needed.

“A massive 60% of the amount of energy to make and launder a garment is used by the customer once they get the item of clothing home”, says George’s technical director, Paul Wright. "By simply following our revised washing instructions not only will customers be saving themselves money but they can also do their bit for the environment at the same time.

“We are also encouraging customers to save even more energy by switching off the tumble dryer and hanging clothes to dry and letting nature do the job for them, added Paul.

Tamara Mauro-Trujillo of the Energy Saving Trust comments: – “There are many simple measures you can take to help become more energy efficient, such as committing to save your 20% of the energy you use every day by turning your washing machine down to 30 degrees, switching to energy efficient light-bulbs, or insulating your loft or cavity walls.

By adopting energy efficiency measures like this, the average household could reduce its carbon dioxide emissions by two tonnes each year and save a total of up to £300 off their energy bills.”

Posted in Press Centre on 17 January 2007