Press Centre

Asda price for new Bond blockbuster is "licenced to thrill"

ASDA is set to put the bootleggers out of business by selling the DVD of the latest Bond blockbuster – Casino Royale – for 007 pounds for 007 days when it goes on sale tomorrow morning (Monday 19th March).

The £7 price tag is set to leave customers and the DVD industry shaken and quite possibly stirred, as the supermarket is entering uncharted territory by launching at such an incredibly low price.

Previously the lowest prices have sunk on big new release DVD titles is to just under a tenner.

As one of last year’s top ten UK box office hits, the recommended retail price for the Casino Royale DVD is a whopping £22.99.

It will be available in ASDA stores across the UK and Northern Ireland for £7, saving customers millions of pounds.

ASDA has ordered in hundreds of thousands of copies of the DVD to cope with customer demand and is expecting it to fly off the shelves when stores open their doors tomorrow morning.

To celebrate the launch, ASDA will also be giving away a free copy to the first suitably attired Daniel Craig look-a-like to turn up at each of its stores.

The supermarket will also be selling ten movies from the James Bond DVD back catalogue, including Bond classics Diamonds are Forever and The Spy Who Loved Me, at £7 each during the coming week (19th-25th March).

ASDA’s very own Bond, chief executive Andy Bond said: “With a price like this, we’re definitely ‘licensed to thrill’ our customers.

“We also want to explode the myth that online retailers give people the best deal when it comes to music, games and video – it’s simply not the case.

“Our customers can rest assured we’ll always give them the best value in town.”

In a further boost to its music, games and video credentials, 10,000 PlayStation 3 games consoles will go on sale in ASDA’s stores on Friday (23rd March) to coincide with the UK launch.

This is the first time the supermarket has secured PlayStation consoles at launch. ASDA has also become the first supermarket to give customers the chance to place a pre-order to guarantee they won’t be disappointed when PS3 goes on sale at the end of the week.

Posted in Press Centre on 18 March 2007