Asda pledges to source an additional Â£30m produce from African farmers (At Brown's millennium goals summit)
Andy Bond, President and CEO of ASDA will today (Tuesday 6th May) pledge to source an additional £30 million worth of fresh produce from African farmers over the next five years at the Africa Millennium Goals Summit hosted by Prime Minister, Gordon Brown.
ASDA’s announcement marks a significant step change in the way the supermarket procures fresh produce from the African continent, creating sustained employment with trading partners in South Africa, Kenya, Cameroon, Ivory Coast, Ghana and Burkino Faso.
As part of its pledge, the retailer will increase the amount of Kenyan flowers it sources by 20% by the end of 2008. It will also purchase significantly more bananas, citrus fruits, mangoes, and avocadoes from African farms.
Bond is one of 80 industry leaders, including CEOs of leading global companies, senior ministers from the UK and leaders of global business associations, who are involved in the ‘call to action’ to help develop trade in Africa.
The debate, facilitated by Zeinab Badawi from BBC World, will focus on various new initiatives companies are undertaking to help reach the United Nation’s Millennium development goals.
Andy Bond, ASDA CEO commented:
“We are integrating Africa more and more into our business plans in order to increase trade with the Continent. Our pledge of an extra £30 million investment in fresh produce will help cement long-term relationships with African farmers and growers.
“We don’t claim to have all the answers, but we believe signing the Millennium Development Pledge is an important step. Whilst the vast majority of our produce will always be sourced locally, as a major UK retailer we can help address poverty in Africa through the procurement of more of its goods. This in turn will provide much needed jobs and opportunities for thousands of people across the Continent.”