Press Centre

Asda passes on falling costs to customers with Britain's lowest pump prices

No customer will pay more than 101.9ppl for petrol and 102.9ppl for diesel

Asda today announced it has once again lowered the price of petrol and diesel at all 179 of its forecourts across the UK.

From this morning no customer will pay more than 101.9 pence per litre for petrol and 102.9 pence per litre for diesel when filling up at any of the supermarket’s forecourts.

With average UK pump prices yesterday at 105.8ppl for petrol and 106.8ppl for diesel, motorists will save an average of £2.20 filling up a 55 litre tank at Asda this weekend.

The move pushes back the supermarket’s petrol price to a penny a litre less than it was before the fuel duty increase kicked in at the start of September and sees diesel match its pre-duty increase price.

This is the supermarket’s second cut in a fortnight, knocking a further penny a litre off petrol and diesel. This month alone Asda has now dropped the price of petrol by three pence per litre and diesel by two pence.

Asda confirmed it was sharing the saving with motorists across the UK as it once again leads pump prices down. The latest cut is a result of falling product costs which have out-stripped the impact of recent weakness in Sterling.

David Miles, Asda’s commercial director said: "Once again, we’re moving quickly to pass the saving on to all our customers as our costs fall, so everyone will feel the full benefit of our lower prices no matter where they fill up.

“If motorists see prices of 105.9 or 106.9 pence per litre, they’d be better off driving past and finding their nearest Asda – even if it’s a 20-mile round trip, they’d still have more money left in their pocket once they’d filled up.”

Last month Asda launched an interactive Google map on its website enabling drivers to locate their nearest Asda forecourt to help save them money.

According to the AA’s fuel price watch, Asda is consistently cheaper than other fuel retailers.

Posted in Press Centre on 26 September 2009