Press Centre

Asda leads the way with festive fuel price cuts as costs fall

Supermarket knocks up to 3ppl off fuel setting new national prices for unleaded and diesel

Today (Friday 11th December), Asda announced it has once again started lowering the price of petrol and diesel at every one of its 179 forecourts across the UK bringing welcome relief to drivers preparing for Christmas.

By tomorrow morning, no customer will pay more than 103.9 pence per litre for unleaded and 105.9 pence per litre for diesel when filling up at any of the supermarket’s forecourts.

With the AA earlier this week calling for pump prices to be cut by a penny a litre, Asda’s move is slashing the price by up to three pence a litre for petrol and up to two pence a litre for diesel.

The result of falling product costs, the cut sees the supermarket move quickly to share the saving with motorists across the UK as it once again leads prices down at the pumps.

With average UK pump prices standing at 108.99ppl for petrol and 110.26ppl for diesel*, motorists will save an average £2.75 filling up a 55 litre tank at Asda this weekend.

David Miles, Asda’s commercial director commented: “With Christmas just around the corner, it’s a time when cash is tight and we want to help our customers make it go further”.

“With this early Christmas present, we’re putting money back in our customers’ pockets wherever they fill up by moving quickly to pass the saving on as our costs fall.”

Earlier this year Asda launched an interactive Google map on its website – – so drivers can find their nearest Asda forecourt to help save them money.

Posted in Press Centre on 12 December 2009