Press Centre

Asda leads the way by dropping petrol prices again

Unleaded drops below the £1.30 mark – lowest price since February

From today (Friday 4th November 2011) Asda will cut the price of Unleaded fuel to its lowest since February, meaning drivers filling up at Asda will pay only a maximum of 128.7 pence per litre (unleaded) and 136.7 pence per litre (Diesel) at all of its 192 filling stations nationwide.

The move is the latest in a series of prices moves from the retailer since the beginning of the year and this price reduction will be a helpful boost to families ahead of the weekend. The latest Asda Income Tracker shows transport costs continue to be the main cost pressure, with UK families £15 a week worse off than they were this time last year.

Jeremy Walton, Asda’s head of petrol trading, said: "We’re committed to doing everything we can to help lower the cost of living for our customers, and today’s move shows that Asda is once again leading the way in reducing the price at the pump.

“Unlike other retailers, our price cuts are the same across the country, meaning that no-one will pay a premium for their petrol.”

A sample survey taken from PetrolPrices.com (2nd November) shows that some retailers are getting away with charging up to eight pence per litre in towns where they are not lucky enough to have an Asda filling station.

Cheapest Average Most expensive Difference
Asda 128.7p 128.7p 128.7p 0 ppl
Morrisons 129.9p 132.5p 135.9p 6 ppl
Sainsbury 129.9p 133.1p 136.9p 7 ppl
Tesco 129.9p 133.6p 135.9p 6 ppl
Shell 130.9p 134.0p 137.9p 7 ppl
Jet 129.9p 134.1p 137.9p 8 ppl
Esso 129.9p 134.2p 137.9p 8 ppl
BP 129.9p 135.1p 137.9p 8 ppl
Texaco 129.9p 135.2p 137.9p 8 ppl


Asda is unique amongst supermarkets and oil companies by setting a maximum national price cap for its customers wherever they live – others rely on high prices at filling stations with no local competition to fund phoney price drops elsewhere.

That clear policy is what lies behind the AA’s confirmation that towns with an Asda are likely to have Britain’s lowest petrol prices.

Posted in Press Centre on 04 November 2011