Press Centre

Asda Leads Fuel Price Drop For Fourth Time In Four Weeks

Unleaded falls to 132.7p per litre, diesel falls to 137.7p per litre
Asda announced today that from tomorrow (Wednesday 16th May) it is cutting an additional 2p a litre from the price of both unleaded and diesel. The move from Asda is the fourth price cut in the last month, meaning its fuel prices have cumulatively dropped by up to 8p per litre.
From tomorrow (Wednesday) drivers filling up at any of Asda’s 196 forecourts nationwide will pay no more than 132.7 pence per litre for unleaded and 137.7 pence per litre for diesel. This is the lowest price of any fuel retailer – the first time since mid February that fuel has been offered so low.

An ease in global oil prices coupled with the retailer’s ongoing commitment to help lower the cost of living will be good news for hard pressed motorists, with the cost of fuel hitting record highs in recent months. According to Asda’s own Income Tracker, the cost of transport is now one of the largest downward factors on falling disposable income. The price of fuel in particular has grown by double digits over the last year, forcing families to fork out between £20-£30 extra each week to fill up their car.

Andy Peake, Asda’s director of petrol trading, said:
“There’s nothing we like more than lowering prices – but unlike other retailers, when we cut prices, we do so across the UK. That’s why no-one filling up at Asda will pay more than 132.7 ppl for petrol and 137.7 ppl for diesel regardless of where they live.”
Research taken from shows that some retailers are getting away with charging up to eight pence per litre more in towns without an Asda nearby.
Asda is unique amongst supermarkets and oil companies by setting a maximum national price cap for its customers wherever they live – others rely on high prices at filling stations with no local competition to fund phoney price drops elsewhere. That clear policy is what lies behind the AA’s confirmation that towns with an Asda are likely to have Britain’s lowest petrol prices.
Back in March Asda launched a new petrol price comparison site, powered by independent price checker, to enable drivers across the UK to find the lowest priced fuel before they fill up. The supermarket aims to save Britain’s 38m drivers millions of pounds at the pumps each year by publishing the highest, lowest and average prices in every one of the 196 towns in which it operates a filling station.

Posted in Press Centre on 15 May 2012