ASDA Launches Unique Retail Partnership In Huntly
ASDA tomorrow (Monday 24 April 2006) will unveil a ground-breaking initiative to pilot a loyalty scheme from its new store in Huntly Aberdeenshire, for the benefit of small shops in the centre of the town.
ASDA's small 23,000 sq ft store in Huntly will open on May 15th and is expected to draw new shoppers to the town who've never thought of visiting Huntly before.
The company, proud of its commitment to local communities, has chosen Huntly to trial the new scheme - COLLECT & SAV£ - to ensure local independent traders fully benefit from the new shoppers its store will attract.
Last Thursday, ASDA unveiled its plans at a meeting of business leaders in the town. This week it will finalise details of the scheme following their feedback and begin inviting local retailers to join.
In essence it will work as follows:
- COLLECT & SAV£ stickers will be displayed in participating local retailers’ windows
- Local shoppers pick up their COLLECT & SAV£ wallet from participating retailers or from ASDA Huntly
- When shoppers make a purchase from a participating retailer or ASDA Huntly their receipt will be stamped and returned for safe keeping in their COLLECT & SAV£ wallet
- When shoppers spend £25 in a local retailer and £25 in ASDA within a four week period, they simply present their wallet, with the stamped receipts to the combined value, to a colleague at the ASDA Services Desk
- The shopper will then be presented with a FREE £5 GEORGE voucher and the next month’s COLLECT & SAV£ wallet
The scheme builds on a speech made by Wal-Mart President & CEO Lee Scott in Chicago earlier this month. In the speech he promised that Wal-Mart would do more to support small businesses around its US stores with a renewed commitment to be a community partner. (http://www.walmartfacts.com/newsdesk/article.aspx?id=1758).
“We take the contribution we can make to the community very seriously, through fund-raising, charitable giving and practical support, but we know in places like Huntly we'll be rightly judged by our actions not our words," said ASDA's head of community involvement Richard Woodhall.
“That's why I'm proud that we've chosen Huntly to trial a new scheme that shows we want to work with, not against, existing retailers and share the benefits of the new shoppers we'll attract to the town."
The scheme has been well received by local business leaders in Huntly. "There's been nervousness in our small town ever since it was clear we'd have two supermarkets open within weeks of each other," said Aberdeenshire Town Partnership Coordinator Donald Boyd. "Our job is to keep the town centre vital and active and this scheme fits very well with that. We support ASDA's aspirations for the collector scheme and will work with them to ensure it's a success.”
Asda also plans a number of other community initiatives to complement the scheme such as showcasing local produce, working in conjunction with the Huntly Town Partnership to offer practical support to the town’s retailers and supporting local organisations and charities.
Sian Horner, 0113 241 7829
Out of hours, 0113 243 5435