Press Centre

Asda launches Asda Price Guarantee £5 off £40 bonus for Easter

  • Asda launches £5 off £40 bonus for Easter shoppers on top of Asda Price Guarantee
  • Easter initiative follows success of Christmas £5 off £40 bonus, which attracted over 8 million hits to the APG website
  • Asda Price Guarantee, £5 Bonus and thousands of products for £5 or less offers triple whammy of Easter savings for customers

The most impactful pricing combination, ever launched by Asda returns to stores today (Monday 26th March).

The £5 off £40 bonus, which was the centrepiece of Asda’s market outperformance in the final quarter of 2011, has been relaunched in time for Easter to supplement it’s unique ‘Asda Price Guarantee’.

Every customer who spends £40 or more in any store, or through grocery home shopping on, between 26th March and 7th April and successfully checks their bill online at will receive a £5 off £40 Bonus voucher. They can then redeem this voucher against their next £40 shop in store until 22nd April.

What’s more, the £5 bonus is on top of the existing Asda Price Guarantee – a cast iron pledge that an Asda basket will always be 10 per cent cheaper against Tesco, Sainsbury’s, Waitrose and Morrisons or Asda will issue a voucher to make it so.

The combination of the £5 off £40 bonus , existing 10 per cent Asda Price Guarantee and thousands of items of clothing , gifts for the kids and treats for the home priced at £5 or less will give families egg-sactly what they need to celebrate a great Easter.

Asda’s latest income tracker showed that families were £10 per week worse off in February 2012 compared to the same time last year, taking disposable income to £144 per week after essential spending.

The Asda Price Guarantee and £5 off £40 voucher was a huge hit for customers in the run up to Christmas 2011. Traffic to the APG website quadrupled in the final four weeks of the festive season and helped make Asda top of the shops in the Christmas and new year trading period.

Andy Clarke, CEO and President of Asda, said:

“Despite all the economic clouds, we still know mums want to celebrate with their families this Easter and the £5 voucher and APG combination will be a great help, just like it was at Christmas.

“The APG offers our customers year round reassurance that they will get the best value shop at Asda. The £5 bonus gives them an additional boost when we know it really matters.”

Posted in Press Centre on 26 March 2012