ASDA joins forces with INCPEN to help tackle packaging waste
Today [Tuesday 10th February] ASDA is reaffirming its commitment to cut out unnecessary waste by joining INCPEN (The Industry Council for Packaging and the Environment) â€“ one of the UKâ€™s leading non-government organisations helping to make packaging more sustainable throughout the supply chain.
The supermarket, which has already reduced packaging on its own label products by 25% in the last 12 months, will now pool its operational knowledge and technical expertise with material suppliers, packaging manufacturers and other retailers of packaged goods from across the globe, in a bid to minimise the environmental impact of the product supply chain for the greater good.
By working cross-functionally with other influential companies under INCPENâ€™s guidance, ASDA hopes the industry can implement cross-sector improvements to help reduce consumption and keep costs to a minimum â€“ enabling the supermarket to pass on savings by lowering prices so that its customers can afford to live a more sustainable lifestyle.
Shane Monkman, ASDAâ€™s packaging buyer, said: â€œOur customers tell us time and time again that they want to buy good quality food which isnâ€™t packaged excessively, can be easily recycled and has a long shelf life.
â€œBy pooling our resources in a forum dedicated to packaging, we can help pioneer new technologies which will ultimately help our customers reduce the amount of packaging and food waste they throw away â€“ helping them save money in the processâ€.
Jane Bickerstaffe, Director of INCPEN, said: â€œWeâ€™re delighted that ASDA has chosen to join INCPEN at a time when the economic conditions are driving even more of us to watch our resources and become ever more efficient.
â€œBy bringing together all parts of the supply chain – the companies that make the raw materials for packaging, the companies that convert these materials into packaging, the product manufacturers and the retailers â€“ we can share an enormous amount of knowledge and together make further improvements that will help benefit everyone.â€