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Asda is the big cheese at Nantwich

Supermarket sweeps the board at the country’s most prestigious cheese show

Asda has cemented its status as the premier cheese retailer in the country by being crowned the Retailer Champion at the International Cheese Awards, held at the Nantwich show. Judges from the cream of the cheese world tasted hundreds of offerings from all supermarkets and deemed Asda’s range to be by far the best.
The retailer took home 11 gold medals, followed by Morrisons, Marks and Spencer and Waitrose, then Sainsbury’s and Tesco.

Tricia Sykes from Asda’s cheese team, who collected the trophy said of the news, “It’s a fantastic achievement to sweep the gold medal board so convincingly and take home the Retailer Champion trophy. It’s a testament to the work of our team here, alongside all our suppliers, that we have delivered the best quality cheese range to our customers over the past year. The results today speak for themselves – it’s a real a-cheesement!”

The awards add to Asda’s already impressive tally for 2011; so far this year, the supermarket has won 73 awards in total for its cheese.

The winning products read as below:

  • Extra Special Superior Reserve Vintage Cheddar
  • Extra Special Somerset Vintage Cheddar
  • Creamy Lancashire
  • Extra Special Long Clawson Creamy Blue Stilton
  • Chosen by You Cambozola
  • Extra Special Manchego
  • Extra Special Parmigiano Reggiano
  • Chosen by You Cheese Triangles
  • Austrian Smoked Cheese
  • Chosen by You Greek Style Yoghurt
  • Chosen by You Mango and Passionfruit Yoghurt
Posted in Press Centre on 27 July 2011