Press Centre

ASDA Invites Colleagues To Take A World Cup 'German Jolly'

ASDA has announced today it is giving every one of its 150,000 colleagues, working in stores and depots across the UK, the chance to take up to two weeks’ unpaid leave during the World Cup this summer.

Called ‘German Jolly’ World Cup Leave, colleagues can take this ‘extra time’ whether they’re planning a trip to Germany to catch a few live games or simply want to enjoy the matches from the comfort of their own home or the local pub.

Any ASDA colleague can ask for either a week or two weeks’ unpaid leave to be taken any time between Friday 9th June, when the World Cup kicks off and Sunday 9th July, when the final takes place in Berlin.

This is a first for the supermarket and is just one of a range of flexible working practices that will help ensure footy-mad colleagues don’t miss out on key World Cup matches. Stores will also be running shift swapping schemes, allowing extended breaks and fielding requests for odd days off so colleagues are able to watch certain matches. Televisions for sale on the shop floor will also be tuned in to the World Cup.

ASDA’s flexible approach has meant that during previous tournaments, such as Euro 2004 and the last World Cup in 2002, the store saw absolutely no increase in absenteeism amongst its colleagues.

David Smith, ASDA’s people director, said: “With World Cup fever just around the corner, we wanted to give our colleagues the chance to go on a ‘German Jolly’ and enjoy what we all hope will be a tournament to remember. It’s just another of the ways we’re giving colleagues flexibility and we hope it’s a winning idea.”

ASDA is famous for its flexible working practices that allow colleagues to balance home and work commitments. Leave packages available to Asda people include 'IVF Leave' for those having fertility treatment, 'Benidorm Leave' for older workers seeing time off for winter sun and 'school starter' leave for parents wishing to accompany their child on his/her first day in class.


Further information:
Jennifer England, 0113 241 9335
Out of hours, 0113 243 5435

Posted in Press Centre on 24 April 2006