Asda invests Â£14.5 million across stores in Yorkshire
- £14.5 million investment into conversion of Netto Stores
- More than 250 jobs created across the region
- York Layerthorpe to be Asda’s 100th ‘Supermarket’ – the name for its smaller stores
On Monday (22 August), Asda will open the doors to its 100th smaller format UK supermarket, here in York. The new supermarket in Layerthorpe is one of 66 stores that have been transformed from a Netto with a limited range of products, to an Asda Supermarket carrying everything shoppers need for a full weekly shop.
This latest milestone, three-and-a-half years ahead of plans revealed in early 2010, comes after Asda’s President and CEO, Andy Clarke, recently revealed Asda was to accelerate its plans. The retailer now aims to have 250 Asda Supermarkets open by 2015, complementing its existing superstores and supercentres.
The new store in Layerthorpe (York) is one of 10 other supermarkets which have already opened in the Yorkshire region with an additional three also due to open this week in Malton, Thurnscoe and Goldthorpe – a total investment of £7 million into the area and the creation of more than 160 jobs.
But the Yorkshire expansion programme is only halfway through. During the rest of 2011, Asda will also invest a further £8 million in the region with more conversions of Netto stores into Asda Supermarkets.
Karen Hubbard, Asda Supermarkets director, said: “Today marks a successful milestone for Asda as we open our 100th supermarket in York, right here in our heartland. Each Netto we’ve re-opened so far as an Asda has been a fantastic success – we have more shoppers, buying more items, served by more colleagues than before.
“And because of the smart way we’ve transformed the store, it’s powered by the same prices we have in all our other Asda stores, large or small.”
“Customers in York, Malton, Thurnscoe and Goldthorpe will now be able to do a full weekly shop, closer to home without compromising on price or quality.”
The new store will stock more than 10,000 grocery products, around four times the number of products previously sold at Netto.
Unlike rival retailers who operate smaller stores, all of the products sold in the new store will be available at the same low Asda prices you’d find in the supermarket’s other, larger outlets.
Customers can also take advantage of the Asda Price Guarantee, the supermarket’s promise to be 10 per cent cheaper than rival retailers.