Press Centre

Asda gives helping hand to local sporting talent

What do two gymnasts, two athletic jumpers, a sprinter, a hockey player and a table tennis player have in common with a supermarket? Well, they have all been highlighted as the best young sporting talent Yorkshire has to offer and are some of the lucky recipients of a Sporting Chance grant, from supermarket ASDA.

The seven athletes will be joining paralympic table tennis gold medallist, Cathy Mitton, today (30th June) at ASDA’s head office in Leeds, to receive a cheque for £500 each. This will be the first of five grants each athlete will benefit from over the next five years. ASDA lauched the Sporting Chance scheme earlier this year in conjunction with SportsAid. The aim of the initiatives is to identify and provide financial support for the best emerging young sporting talent the UK has to offer. In Yorkshire alone, ASDA will invest over £34,000 in the next five years to support young athletes pursue their chosen sport.


Join paralympic gold medallist for table tennis Cathy Mitton and eight young athletic stars* as they are presented with their ASDA Sporting chance grant and a goodie bag by executive directors at ASDA. Various sporting props will also be available.

Time: 12:00 – 12:30

Location: ASDA House, Great Wilson Street, Leeds LS115AD

Paralympic gold medalist for table tennis Cathy Mitton will be available for interview on the day, please contact the Press office to arrange.

Karen Todd, head of ASDA’s local community initiatives explains “Sporting Chance is giving ASDA the opportunity to adopt and support the best home grown talent Yorkshire has to offer. By giving out much needed grants over the next five years we will be able to help athletes like these cover the cost of travel, equipment and training, giving them as much support as we can.

Posted in Press Centre on 27 June 2008