Press Centre

Asda gets behind England with re-named takeaway curry range

Vinda-roo, Vinda-roo, Vinda-roo, Vinda-roo Nah Nah!

Asda, probably the biggest takeaway in the country, is launching a curry takeaway counter with a difference by asking shoppers to re-name the nation’s favourite dish with names inspired by the England team.

The store has approached Wayne Rooney’s agent to ask if they can officially and legally change the name of their award-winning Vindaloo to Vinda-roo in celebration of a nation’s hopes ahead of the World Cup. Asda is the nation’s favourite curry takeaway and Wayne Rooney is the nation’s favourite football player so the two are perfectly matched.

43 per cent of Asda shoppers have said that they are looking forward to tucking in to a curry whilst watching the World Cup, with the vindaloo being ranked as the most popular at 56 per cent.

Asda is challenging customers to tell them what other footie names they could call their curries’ and the best suggestions could end up on shelf before the end of the tournament. Shoppers could be tucking in to a Lamps Rogan Josh, a Cashley Kashmiri or even a Crouchy’s mango chicken. Shoppers should send their best suggestions to www.asda.com/yourasda for a chance to see their dish out over the counter.

Emma Broadbent, Takeaway counter buyer commented: “Our shoppers are going bonkers for curry in the run up to the World Cup so we have combined the nation’s two favourite things, curry and Rooney, in one tasty takeaway. 92 per cent of our customers will be staying in to cheer on the boys, so why not order in a great value curry, kick back and cheer them onto victory”

Asda is the biggest takeaway retailer in the country and is expecting to sell a massive 25 million kgs or 25,000 tonnes of take-out curry during the World Cup tournament – enough to fill the Royal Bafokeng Stadium in South Africa once over.

Unsurprisingly the store has also witnessed a 150 per cent increase in loo roll sales over the week as fans across the country get ready for World Cup parties and perhaps a little too much of the nation’s favourite.

Posted in Press Centre on 12 June 2010