Press Centre


Today [3rd August], ASDA became the first supermarket to launch an assault on the £9bn¹, and growing, home furnishings market with a new range of furniture that promises to bring George style and value to the nation’s homes. 

 The range, landing in stores through August, is made up of 137 items of flat-pack and ready-assembled furniture ranging from high quality leather sofas for £300 to foldaway dining chairs for only £6.48. 

The 72-piece George flat-pack and Smart Price furniture range will be available in 60 stores by the end of August and can be popped in your trolley alongside your peas and pizza. 

Customers visiting ASDA’s six Living stores and twelve of ASDA’s bigger stores² will be able to browse the 65-piece George fine furniture range and then order via a catalogue. 

This range includes oak dining furniture (tables, leather-covered dining chairs, sideboards and console tables), leather and fabric sofas, office furniture and bedroom sets (beds, wardrobes, bedside tables and drawers³). 

The range has been designed by the George Homewares team and the emphasis is on quality as much as value.  All ASDA leather sofas are built to a high standard using wooden frames and traditional techniques and are covered in high quality leather. 

All wooden furniture is constructed from FSC certified timber including the Oakley dining range which is made from sustainable oak. The ASDA furniture range comes with a “white glove” customer care service. 

Delivery is within 20 days and is free; a two-man team will bring the furniture into your home and place it exactly where you want it and, unlike other retailers they’ll unwrap it and take all the packaging away. 

The range will compliment the £30m George Homewares range of 2,000 home accessories and soft furnishings launched in May this year which has already become a bestseller. 

And you can even find the house to put it all in at ASDA.  In May, it was the first UK supermarket to unveil a home-buying and selling service. 

The trial, in ten stores in the north east, allows customers to shop for a semi or browse the bungalows on a specially created database via high-tech terminals in its stores. 

The service promises to sell your home for half the price of a high street estate agent by charging only a 1% fee.  

“Sofa so good?  Not always.” said Sarah Opie, ASDA Homewares Buying Manager, “When it comes to value and quality many of our competitors have quite simply been lounging around. 

 We reckon our new range will challenge customers’ expectations on the quality and value they can expect not just from supermarket, but also high street, furniture ranges.” 


Posted in Press Centre on 09 August 2006