Press Centre

Asda slashes up to 3p off a litre of fuel

Android users can now check fuel prices online with the Asda App

Today (Monday 24th September) Asda announced that it is cutting up to 3p a litre off the price of both unleaded and diesel.

From tomorrow morning (Tuesday 25th September) drivers filling up at any of Asda’s 203 forecourts nationwide will benefit from Asda’s new national price cap, meaning motorists will pay no more than 135.7 pence per litre for unleaded and 139.7 pence per litre for diesel regardless of where they live.

The retailer today reacted quickly to the latest reductions in wholesale costs and immediately passed the savings on to their customers – no coupons, no gimmicks.

Andy Peake, Asda’s petrol trading director, said: “We always aim to be the first retailer in each part of the country to drop prices when costs are falling and the last to put them up. And when we do drop prices, we drop them everywhere, setting a maximum national price cap for our customers, which means they all benefit from our low prices, regardless of where they live.”

Since 2008 Asda’s Income Tracker has shown the huge impact high fuel prices has on the average family’s monthly budget. The August Income Tracker report, released today, shows that although petrol and diesel prices remain marginally down on last year, costs at the pump rose in August 2012 by more than they did in August 2011, putting upward pressure on the inflation rate and putting further pressure on family spending power.

Savvy motorists can also check how much they will save on fuel by using Asda’s petrol price comparison site powered by independent price checker which enables drivers across the UK to find the lowest priced fuel before they fill up.

Asda has also launched its first Android petrol price checker app – allowing customers to check online the current fuel prices at their nearest store using their Android phone. The move follows the launch of the retailer’s transactional mobile-optimised grocery site back in August last year.

Asda is unique amongst supermarkets and oil companies by setting a maximum national price cap for its customers wherever they live. That clear policy is what lies behind the AA’s confirmation that towns with an Asda are likely to have Britain’s lowest petrol prices.

Posted in Press Centre on 24 September 2012