ASDA EXTENDS LOCAL SOURCING SCHEME WITH BEST OF KENT RANGE
Today (Friday 14th July) ASDA will complete the final stages of the extension of its seventh regional food hub - 'Best of Kent', taking locally produced food to a further eight ASDA stores across the region.
The project, run in partnership with Bank Farm in Ashford, Kent, will bring over 80 local products direct from the farm to the supermarket shop floor, reflecting ASDA’s commitment to Britain’s smallest suppliers.
The locally produced goods which were launched in ASDA stores in Ashford and Canterbury in September 2005, will now be sold in ASDA stores in Bexley Heath, Greenhithe, Swanley, Broadstairs, Chatham, Gravesend, Kingshill and Sittingbourne.
Bank Farm, owned by man and wife team Doug and Steph Wanstall, was established in 1918 and the farming business has been passed down through the generations ever since.
With over 4,500 acres of land and thousands of animals, the hub initiative has been their latest challenge - linking small specialist producers with ASDA and giving them a route to market.
Karen Todd, ASDA’s local sourcing manager says, “Having access to local producers through one community-based contact has enabled us to provide over 80 local products to customers in our Kent stores. The extension of the hub across the region is a huge achievement for both ASDA and Bank Farm and will benefit customers across the region enormously, not to mention the local suppliers!"
Doug Wanstall said, “The extension of the hub is fantastic news for everyone involved. Our relationship with ASDA has grown over the past year as we have worked together to extend the hub, providing truly local products to even more local people."