Press Centre

Asda expands delivery into Europe

  • Asda to expand delivery capability of to 24 countries starting with Luxembourg, France, Belgium Netherlands, Denmark and Spain
  • George also unveils plans to open further franchise stores in the Middle East meaning the clothing brand will now be available in 35 countries around the world
  • has become the fastest growing online fashion retailer in the UK*

Thursday, 21st February – On the day that Asda reported its Q4 and full-year results, Asda’s Chief Merchandising Officer for George and General Merchandise, Andrew Moore, announced that the retailer is expanding delivery of products to 24 countries across Europe.

The news comes as the retailer celebrates its strongest performance yet. George is the third largest clothing retailer by volume and value in the UK, while has become the UK’s fastest growing online fashion retailer*.

Following a successful pilot in the Republic of Ireland, the ecommerce expansion will be phased and completed by July 2013. Customers in Luxembourg, France, Belgium, the Netherlands, Denmark and Spain will be the first European shoppers, outside of the UK, able to access the full catalogue of George clothes and accessories.

This is the next move in George’s global roll-out, following the launch of pilot standalone franchises in the Channel Islands and the Middle East. In April, George will open its next franchise in Sharjah, United Arab Emirates (UAE), followed by a second store in Amman in May. Further stores in the UAE, Kuwait and Qatar will open later in the year.

Andrew Moore, Chief Merchandising Officer for George and General Merchandise said: “Our international growth strategy is focused on three key areas: franchising, online expansion and leveraging our relationship with Walmart using their existing stores to sell George UK products as well as their own ranges.

“We have invested heavily in developing the George brand; improving the customer experience online and in store, recruiting the best talent and growing our in-house design team significantly and ensuring that we are developing and sourcing high quality ranges. Customers globally, not just in the UK, are looking for real value in these challenging times and that’s exactly what we will be offering to millions more customers around the world.”

In the UK, 60% of sales are ordered through Click and Collect.

“Multichannel provides a significant platform for growth,” added Moore. “The rise of our Click and Collect service gives shoppers the flexibility to access to our ranges even through our smaller format stores.”

Internationally George is now available in 35 countries including Japan, Chile, United States and Canada.

* Based on 24wk Kantar data, value growth YOY

Posted in Press Centre on 21 February 2013