Press Centre

Asda drops petrol prices to less than £1 per liter as crude prices fall

ASDA has today delivered a welcome boost to Britain’s drivers – by becoming the first retailer to drop petrol prices below £1 per litre this year.

ASDA’s new pump price of 99.9p per litre for unleaded petrol drives the price below the £1 per litre mark for the first time since last December.

The fact that ASDA is leading the way by dropping prices will now make it much easier for motorists to see when they are ripped off by operators charging above the £1 rate.

On average, the 99.9p price means a customer is paying around £10 less for a tank of fuel than they did in July when petrol prices were at a 2008 high of 117.9p.*

Prices at ASDA’s forecourts have already started moving to 99.9p, with all 170 of its petrol stations across Great Britain and Northern Ireland dropping the price by tomorrow morning. Diesel has also been lowered, with a new national price of 110.9p.

The move follows a reduction in crude oil from $143 a barrel in July to a current figure of $82 and will be welcome relief in a week which has seen consumers hit with news of a 16-year inflation high of 5.2 per cent, with energy bills blamed for much of the rise.

ASDA trading director Darren Blackhurst said: "We are committed to delivering the best value to customers across the board and we review our prices daily to achieve this.

“Drivers should not be paying more than 99.9p a litre for unleaded fuel based on current oil prices. Past experience tells us that unless they live near an ASDA they still will be.”

The latest price cuts mean ASDA has reduced diesel by more than 20p and petrol by 18p in the last three months.

  • Based on an average 55 litre tank.
Posted in Press Centre on 15 October 2008