Press Centre

Asda delivers a Christmas cracker with £17m thank you to its 175,000 colleagues

  • Asda colleagues to receive £17 million ‘Festive Thank You’
  • ‘Festive Thank You’ tops off a year of industry-leading reward-related investment totaling over £90 million
  • ‘Thank You’ package includes a £20 Asda gift voucher, a free festive meal and a 20 per cent discount across a range of products

Asda is delivering an early Christmas present to thousands of colleagues with the news that they will share a £17 million ‘Festive Thank You’ in recognition of their efforts this year.

This year’s ‘Festive Thank You’ package – which includes a £20 Asda gift voucher, a complementary festive meal and £5 towards a Christmas party– will be available to each of Asda’s 175,000 colleagues.

Colleagues will also get a whopping 20 per cent discount – double their normal 10 per cent saving – off a whole host of products on two special “double discount” days, on 20th and 21st November, as part of this seasonal “thank you”.

Included in the “special discount” savings spree are traditional top-sellers including George clothing, toys, fragrances, Christmas gift sets, wrapping and decorations. There are even deals on DVDs, videos games and beers, wines and spirits in time to help Asda colleagues stock up for Christmas.

Hayley Tatum, Executive People Director at Asda said:

“This year has been busier than ever with the added festivities of the Olympics and Diamond Jubilee. As we gear up for Christmas, we’re delighted to be able to announce our Festive Thank You and give a little something extra back to the colleagues who have worked so hard for our customers all year.”

The ‘Festive Thank You’ follows a strong year of reward-related investment in Asda colleagues, now totaling over £90 million. On top of the ‘Festive Thank You’, colleagues also pocketed a record £50.9 million when a three-year Walmart Sharesave scheme matured in June and a further £22.8 million in February, following better than expected sales.

In addition to the ‘Festive Thank You’, Asda will also be rewarding colleagues through a ‘Twelve Days of Christmas’ programme. Each day, for the two weeks running up to Christmas, Asda will be thanking colleagues who have delivered exceptional customer service with an additional £10 gift voucher. A selected ‘Team of the Week’ will also be rewarded with tea and mince pies for all of their efforts.

Posted in Press Centre on 21 November 2012