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Asda Corby Celebrates Burns Night

Asda Corby is celebrating Burns Night in-store this week by giving customers a Rollback taste of Scotland.

The store, which sells the most Irn Bru outside of Scotland, has introduced a Rollback on prices for its customers in ‘Little Scotland’ on all Burns Night essentials such as £1 on Halls 454g Haggis.

The store sells thousands of haggis each year and in the run-up to Burns Night will expect to see an uplift of 700% on sales of Scottish Kestrel potatoes, a 40% rise in Scottish Whisky purchases and 700% in pre-packed ‘Neeps and Tatties’.

Paul Dover, Customer Planning Manager for Local in Scotland, said: “The residents of Corby are fiercely proud of their Scottish heritage, which is reflected in their yearly sales of Scottish products.

“We try to offer customers in Corby a wide range of quality Scottish products at great value to meet these demands, particularly around Burns Night.”

Along with offering Corby customers great value Scottish products for their Burns Night celebrations, colleagues will be having their own event in store on Thursday 21st January.

Asda colleagues will try their hand (and legs) at highland dancing, take part in a traditional toasting of the haggis and offer customers the chance to sample a true taste of Scotland with neets and haggis.

Amongst them will be Dot Williamson, 52, who works in the Asda Home Shopping Department. Born in Scotland, she came to live in Corby at the age of two when her father went to work for the steel industry.

Dot has been an Asda colleague since the Corby store opened 23 years ago. She married a Scotsman who she met when her family moved back to Lesmahagow in Lanark for a few years in the seventies. They now have five children together, four of whom have worked at Asda Corby.

Her daughter, Angela Harvey, 32, currently works in the Asda Corby personnel department and her husband also has Scottish parents.

Dot said: “I’m very proud of my Scottish roots, as is my whole family. Asda Corby always gets really behind Burns Night each year to celebrate the Scottish heritage of its colleagues and customers.

“This year I’m looking forward to trying some neets and haggis and perhaps a bit of highland dancing!”

For more information on this and the products available in the Burns Night price Rollback visit asda.com/burnsnight

Posted in Press Centre on 21 January 2010