Press Centre

Asda completes Netto transformation

Record-breaking conversion programme delivers Supermarket division with scale

  • Asda Supermarket division will end year almost 180-strong

  • At peak, eight Netto stores converted each week

  • 2,500 new jobs created and with a doubling of store hours to serve customers

As Walmart prepares to release its third quarter results this afternoon, Asda has announced that it will complete its conversion of the UK Netto stores it acquired from Dansk Supermarket A/S next week.

The industry-leading programme – which at its peak saw Asda close, refurbish and reopen up to eight stores each week – will finish with the opening of the last store in Southampton next Monday (21st November).

On average each store closed for just two weeks while the major refit took place – a programme that involved the coordination of hundreds of internal and external building, distribution, training and supply colleagues and contractors.

The Netto programme has been delivered on time, on budget and has delivered to both Asda’s top and bottom-line from day one.

Nettos converted to become Asda Supermarkets have attracted more than 500,000 new customers since the first stores opened in Wakefield and Worksop in May 2011.

The transformation of the Netto stores has allowed Asda to build a small store chain of scale in record time. It’s also created 2,500 new jobs in communities across England and Wales – more than 1,000 more than the 1,500 originally planned.

More than 1,800 colleagues have also joined Asda from Netto, receiving new training, benefits and the opportunity to increase their hours. Both new and existing colleagues have received a combined 250,000 hours training for their new roles in two bespoke training centres in Ashton and Moorthorpe.

Karen Hubbard, Asda’s Director of Store Proposition, said:

“We knew when we set out on this journey that our goal to convert the Netto estate in such a short space of time was ambitious.

“It’s testament to the hard work and total dedication of the colleagues working on this programme that we have delivered on time, to budget and exceeded our own high expectations with these new stores.

“The feedback from our Supermarket customers has been fantastic, as they enjoy having the opportunity to complete a weekly shop, close to home, at the same low prices they would find in one of our larger stores.”

Posted in Press Centre on 15 November 2011