Press Centre

Asda brings to an end bouncy castle inflation

Customers to ASDA stores will be able to get hold of a bouncy castle and high performance electric pump for just £60 from 16 May – less than the price many companies charge to hire one for a day.

The news is bound to cause uproar in the inflatable toy market where many companies charge up to £100 a day to hire a similar sized inflatable.

And retailers will also be letting off plenty of hot air with many offering similar models to ASDA’s at almost twice the price.

Said Georgina Cokill, ASDA outdoor toy buyer: "Over the years bouncy castles have become a bit of a summer staple, loved by kids of all ages.

“However, with consumers tightening their belts at the moment, grossly inflated prices to hire or buy bouncy castles have meant they were in grave danger of becoming a forgotten source of summer fun – until now!”

ASDA’s bouncy castle, which is 8ft by 8ft when inflated and 6ft high, comes with a state of the art pump, which will ensure the castle is fully erect in approximately one minute. Suitable for two children between the ages of three and ten at any one time, it also comes with four ground stakes for added stability and a puncture repair kit.

15,000 bouncy castles will go on sale in all of ASDA’s 354 stores throughout the UK.

This move is the latest in a series of market-leading price promotions from ASDA, with the supermarket also offering a 10ft wide trampoline with safety enclosure at an industry-low price of just £98.

Said Peter Pritchard, Director of General Merchandise at ASDA: “Having supervised fun in the garden this summer shouldn’t cost the earth and we’re sure that ASDA customers will be jumping for joy when they hear about our latest ground-breaking offer.”

Posted in Press Centre on 15 May 2008