Press Centre

Asda backs VAT reductions on fruit juices & smoothies

Asda, the UK’s leading value supermarket, today (8 March 2008) backed the Liberal Democrats call to reduce VAT on smoothies and fruit juices to 5% but believes the tax reductions should be stand alone and not linked to any rise in tax of other products.

Sally Hopson, marketing operations director for Asda, said; "Smoothies and pure fruit juices are one of the key ways that people get their “5 a day” and anything which helps to promote healthier living has to be welcomed. We believe that the reduction in vat will make these products more accessible and more affordable for millions of people.

Taxing people for trying to live healthily makes no sense at all. At Asda we will shortly be launching our own major initiative to highlight this bizzare tax issue."

Posted in Press Centre on 08 March 2008