Press Centre

What a lot of bottle!

Local dairy farmers were today celebrating breaking through the 50 million pint barrier just five years after ASDA sold its first ever locally sourced pint of milk from Trewithen Farm in Cornwall.

Since 2002, the retailer has increased its local milk offer to include over 70 local brands which are now available in nearly two thirds of its stores nationwide.

more Posted by AsdaPressRelease on 29 February 2008, 00:00

Share - Comments - Leave your own comment about this article

Posted in:  

Press centre


Bad news for women in relationships

It’s the news every woman will dread to hear – men DO think more of their mums than their girlfriends and wives.

While millions of furious partners have always suspected that this was the case, no one has ever had the proof – until now.

But sales figures from supermarket ASDA reveals that, across a wide range of goods, men will spend, on average, over 39 per cent more on their mum this Mother’s Day than for their partners on Valentine‘s Day.

Said ASDA spokesman Ed Watson: “ Wives and girlfriends may think they are the love of his life, but our figures show that every man only ever really loves one woman – his mum.”

more Posted by AsdaPressRelease on 28 February 2008, 00:00

Share - Comments - Leave your own comment about this article

Posted in:  

Press centre


A Leap Year Wedding for Less

As many future brides to-be embrace the leap year tradition of proposing to their other halves tomorrow, few will spare much thought for the huge cost of holding a wedding.  

With the average UK wedding now costing close to £11,000* it can be a real financial burden for many couples, but by shopping at ASDA couples can save over £9,000 and can hold a wedding for close to £1,300 more Posted by AsdaPressRelease on 28 February 2008, 00:00

Share - Comments - Leave your own comment about this article

Posted in:  

Press centre


Asda'a engaging solution to leap year quandary

To celebrate the leap year tradition of women proposing marriage to the man in their life on 29 February, ASDA is offering ladies in love the perfect gift to pop the question with – an exclusive men’s engagement ring at a real gem of a price!

The nine carat ring set with three diamonds comes in two colour gold and is available from all ASDA stores with a jewellery counter for just £37, making it possible for ladies-in-love to pop the question, without having to pop to their bank for a loan.

ASDA is even offering a free re-sizing service to make sure the ring perfectly fits the ring-finger of their husband-to-be.

What’s more, ASDA is also providing an extra special way for women to amplify their affections on 29 February.

more Posted by AsdaPressRelease on 27 February 2008, 00:00

Share - Comments - Leave your own comment about this article

Posted in:  

Press centre


Asda launches store apprenticeship scheme

Today, ASDA announced the roll out of its management apprenticeship programme, following a successful four-store-pilot in the London region.

The trial, which began in September, last year, will take 16 apprentices through a two year programme to become departmental store managers. The recruits from the Colindale, Wembley, Burgh Heath and Clapham stores will be the first to ‘graduate’ from the scheme, which will now roll out to further ASDA stores across the London area.*

more Posted by AsdaPressRelease on 25 February 2008, 00:00

Share - Comments (1) - Leave your own comment about this article

Posted in:  

Press centre


Asda announces package of measures to limit access to alcohol

  • Town centre ASDA stores will stop selling alcohol between midnight and 6 am
    • Challenge 25 proof of age scheme extended to 100 more stores (following successful pilot in Scotland)
    • Number of independent test purchases doubled, with success and failure rates published online
    • Under 18s who illegally attempt to purchase alcohol may be prosecuted by ASDA for breaking thelaw·
    • High alcohol fruit flavoured shot sized ‘shooters’ removed from sale
    • £1m invested into targeted youth projects aimed at reducing underage alcohol consumption

ASDA today (Monday 25th February) announced a comprehensive package of measures aimed at limiting access to alcohol in its stores, making it harder for under 18s to break the law. The supermarket is also stopping selling alcohol after midnight in town centre stores, to prevent people leaving late night bars and clubs from purchasing even more booze.

more Posted by AsdaPressRelease on 25 February 2008, 00:00

Share - Comments - Leave your own comment about this article

Posted in:  

Press centre


Sales Of Flats Caps Have Shot Up By 75%

As the cold weather grips the nation, the Arctic Monkey’s have created the quickest trend after wearing flat caps on the red carpet on Wednesday night.

The very traditional British look was fitting to the occasion, and saw the northern heroes take home Best British Group and Album awards, but music fans watching last night have hot footed it to the stores today and ASDA has found that sales of its traditional flat caps have gone up by 75% compared to Wednesday.

more Posted by AsdaPressRelease on 22 February 2008, 00:00

Share - Comments - Leave your own comment about this article

Posted in:  

Press centre


Asda set to create 9,000 new jobs in 2008

ASDA announced today (20th February) its biggest jobs programme this decade, creating more than 9,000 new jobs through new store openings, extensions and business expansion.

7,000 jobs will be created over the next twelve months through the opening of between 10 and 12 new superstores, 10 Living stores and 12 extensions to existing outlets. In addition to this, a further 1500 jobs will be created through the expansion of Home Shopping and ASDA Direct.

The new store programme, which begins with the opening of Andover store in Hampshire this March, will add over 800,000 sq ft to the retailer’s estate representing an investment of around £400m.

more Posted by AsdaPressRelease on 20 February 2008, 00:00

Share - Comments - Leave your own comment about this article

Posted in:  

Press centre


Fairtrade limes squeeze out lemons on ASDA shelves

ASDA is adding zest to Fairtrade Fortnight by being the first retailer to bring the Fairtrade lime to market from Brazil.

The popularity of limes is growing with people preferring them to lemons for cookery ingredients and serving with drinks.

With the sales of limes increasing ASDA has introduced the Fairtrade variety to give customers more choice and to enable the Fairtrade brand to benefit from the fruit’s increased status.

more Posted by AsdaPressRelease on 20 February 2008, 00:00

Share - Comments - Leave your own comment about this article

Posted in:  

Press centre


Asda beats both it's sales and profit plans for 2007

Wal-Mart announced today (19th February) that ASDA had exceeded both its sales and profit plan for the financial year ended 31st January 2008.

For the full year ASDA’s comp sales (like-for-like), excluding the positive impact from fuel, were up in the ‘mid single digits’, with total sales increasing in the ‘high single digits’.

Despite operating in a tough retail environment, ASDA also reported that a number of its stores in the UK had achieved some of the highest sales volumes across the Wal-Mart global business.

more Posted by AsdaPressRelease on 19 February 2008, 00:00

Share - Comments - Leave your own comment about this article

Posted in:  

Press centre


Delia Smith for £8 – Why pay more?

Competitors will be simmering as customers take advantage of the incredibly low price that ASDA is offering on Delia Smith’s tasty new cookbook, which goes on sale this Friday (15th February 2008).

Customers will be able to pick up a copy of her hotly anticipated ‘How to Cheat at Cooking’ for just £8. This is a staggering 60% off the recommended retail price, and cheaper than any other supermarket. Booksellers such as such as Waterstones and WHSmith are offering the book at £9.99 and £10 respectively.*

Thousands of copies of the book will be hitting shelves, with Delia’s latest culinary bible on sale at every one of ASDA’s 342 stores.

more Posted by AsdaPressRelease on 14 February 2008, 00:00

Share - Comments - Leave your own comment about this article

Posted in:  

Press centre


Red hot roses at a red hot price

ASDA, renowned for offering best value, will be selling two dozen red roses for a staggering £4 just in time for Valentine’s Day.

It’s a fraction of the price of Marks & Spencer who are charging customers £4.99 for just one red rose, and whilst other supermarkets are selling a dozen red roses for just under a fiver*, ASDA is offering customers double the roses for less money.

The supermarket’s bouquet of two dozen red roses is TWENTY TIMES cheaper than the price charged by some well-known floral delivery firms.

more Posted by AsdaPressRelease on 13 February 2008, 00:00

Share - Comments - Leave your own comment about this article

Posted in:  

Press centre


Asda collegues pocket a record £21M bumper bonus

Today [Wednesday 13th February] ASDA heralded a successful 2007 by giving its 127,000 store and depot colleagues a share of a record £21 million bonus pool.

The £21 million pot, which is paid into colleagues’ February pay packet, will be distributed amongst colleagues with more than six months service working in ASDA’s 352 stores and 24 depots across the UK.

The annual performance-related bonus scheme was first introduced in 2000 after ASDA became part of the Wal-Mart Family and, with this years’ average payout equalling £245 for a full-time store colleague, the total bonus paid to colleagues across the chain over the last eight years has now reached more than £107 million.

more Posted by AsdaPressRelease on 13 February 2008, 00:00

Share - Comments - Leave your own comment about this article

Posted in:  

Press centre


Most expensive beef in the world – for a fraction of the price.

One of the most expensive meats in the world, costing up to £100 per kilo, could soon be on sale at Asda – for a fraction of the price.

Wagyu meat, coveted by gourmets and multi-millionaires for its mouth watering, tender, succulent flavours, is normally imported from Japan.

But now the supermarket plans to establish the first commercial-scale herds of prized Wagyu cattle here, in the UK – cutting costs, boosting supply and sending prices plunging.

more Posted by AsdaPressRelease on 05 February 2008, 00:00

Share - Comments - Leave your own comment about this article

Posted in:  

Press centre


What a lot of bottle!!

A group of ASDA dairy farmers were today celebrating hitting the three billion pint mark more than three years after joining the ASDA Dairylink scheme.

The innovative scheme ensures each of the 550 participating Dairylink farmers is paid a 1p per litre premium for supplying the supermarket with fresh milk, equivalent to £8,000 more in their back pockets each year.

Since the scheme was launched in 2004, more than £12m has been paid out in milk premiums by ASDA to its dedicated farmers.

more Posted by AsdaPressRelease on 04 February 2008, 00:00

Share - Comments - Leave your own comment about this article

Posted in:  

Press centre


Asda Durabrand microwave recall

 Asda Durabrand Microwave

Model number XB2316

Retail price - £22.75

Barcode - 5050854397271  

What's Happened? 

Three customers have contacted us to tell us that this particular model of microwave has been overheating. As we are concerned that this is a fire risk we have taken the decision to recall this model. We are glad to say that no one has been hurt. 

What You Should Do 

If you own one of these microwaves, disconnect it from the mains supply and stop using it. Bring back the microwave to your nearest ASDA, you don't need the box or the receipt. 

We'll then give you your money back.   

It goes without saying we are very sorry indeed.

Posted by AsdaPressRelease on 01 February 2008, 00:00

Share - Comments - Leave your own comment about this article

Posted in:  

Press centre