ASDA announced plans today to plough £10million into lowering prices as a result of reducing packaging on own brand products.

ASDA has taken the industry lead in removing excess packaging and has promised to ring fence all of the money saved to go back into customer savings.

In May ASDA will introduce ‘Green Rollbacks’ which follows on from ASDA’s wider commitment to reduce own label packaging by 25% by the end of 2008 – that’s 27,000 tonnes across 500 product lines.

more Posted by AsdaPressRelease on 31 January 2008, 00:00

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Well-dressed men can now get two shirts for only £5.00 from George at ASDA. The introduction of the £5.00 offer follows the £5.00 women’s shirt and trouser outfit that went on sale last week, becoming the fastest selling outfit ever in George history.

With quarter of a million of the women’s outfits selling last week, selling one outfit every 30 seconds in the first 24 hours ASDA hope to follow suit this week with men being able to wear one George shirt to the office and another after work all for just £5.00.

more Posted by AsdaPressRelease on 29 January 2008, 00:00

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Supermarket ASDA is helping its dedicated UK dairy farmers with discounted pedometers to be fitted to their milk cows.

The pedometers, or bovine activity meters as they are technically known, are leg mounted and monitor the steps taken by the animal.

When passed over an antenna in the parlour, data is transferred to log against the cows 10 day average activity reading.

An increase in steps will identify cows in heat without any visual heat detection thus maximising milk production.

more Posted by AsdaPressRelease on 28 January 2008, 00:00

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ASDA announced today (Monday 28 January 2008) that it will no longer penalise its bigger busted customers by ending the practice of charging larger ladies more money for their bras.   

The move sees an investment of over £4m per year by ASDA's clothing arm, George and means all of its bra wearing customers, over ten million in total, will pay the same price whatever cup size from A through to F. 

Currently many retailers charge more to accommodate ample bosoms, a difference of between £2 and £6 at George, and up to £10 at other outfitters depending on cup size. more Posted by AsdaPressRelease on 27 January 2008, 00:00

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On the day that the Government published its obesity strategy, ASDA today (23rd January 2008) backed the call for the entire food industry to adopt a consistent approach to nutritional labelling.

The supermarket also announced it had become the first retailer to hit the Food Standard Agency’s (FSA) strict salt reduction targets, removing 396 tonnes of salt from its 12,000 own brand products two years ahead of the 2010 deadline.

In July 2007, ASDA launched a dual labelling system, combining the benefits of ‘traffic lights’ with GDAs, over and above the Food Standard Agency’s (FSA) recommendations.

more Posted by AsdaPressRelease on 23 January 2008, 00:00

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With the nation cash poor at the start of the New Year work clothes may not be the top priority, however George can now offer women a work outfit for just £5.00.

 

Following the phenomenal success of the George £15.00 suit for men which flew off the shelves earlier this month, women have demanded that they also bag themselves a bargain. 

Available at just £5.00 for the set until the 26^th February, the outfit consists of flattering black boot cut trousers and a classic flattering white shirt. more Posted by AsdaPressRelease on 22 January 2008, 00:00

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King Scallops, groundnut oil and honeycomb chocolate are just some of the more unusual products that are expected to sell record volumes this week - thanks to Gordon Ramsay - says ASDA.

In the programme entitled ‘Gordon Ramsay: Cookalong Live’, due to be aired on 18 January, Gordon will be teaching the nation how to make a gourmet three course meal in an hour by inviting the public to cook along with him. more Posted by AsdaPressRelease on 18 January 2008, 00:00

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