ASDA today (17th July) was warning holidaymakers not to get burnt by the cost of suncream, after a price survey revealed that the fairer skin you have, the more you are likely to pay for your sun care products. The retailer surveyed both Boots and Superdrug and found that both retailers charged varying prices depending on the factor of the sun lotion. ASDA was also warning customers not to fall foul of the buy one get one free (BOGOF) offers - claiming that many were simply false economy. more Posted by AsdaPressRelease on 18 July 2007, 01:00

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Today, ASDA pointed the finger directly at Bloomsbury for attempting to hold children to ransom by hiking up the RRP on the final Harry Potter instalment.

Over the Harry Potter series the book price has increased by over 30%. Bloomsbury has set the price of book seven, the final instalment of the Harry Potter series at £17.99, twice the average child’s pocket money and £5 more than the average kids’ hardback bestseller.

ASDA, championing the right of young readers and their parents have pledged that they will set the price of the latest instalment at a magically low price.

more Posted by AsdaPressRelease on 16 July 2007, 01:00

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ASDA announced today (Thursday 5th July) it will become the first of the big four supermarkets to introduce a new food nutrition labelling system which gives customers the best of what both the ‘traffic light’ and GDA (guideline daily amount) systems have to offer.

The move follows extensive consumer research and a customer trial by the supermarket to determine the style and format of nutritional information its customers want to see.

Over 95 per cent of respondents favoured the system that ASDA will now be adopting over other rival versions, and 64 per cent of Tesco customers favoured the new ASDA nutrition label over Tesco’s own GDA version.

more Posted by AsdaPressRelease on 05 July 2007, 01:00

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