Flats caps – long revered as the ultimate symbol of gritty, hard working Northern men – are now far more popular in the affluent areas of South East of England .

The news will disappoint thousands of politicians, authors and artists who, for years, have traditionally used the flat cap to evoke images of factories, whippets and dependable working class honour.

Instead, supermarket Asda’s latest sales figures reveal that the typical flat cap wearer now lives in the Home Counties and probably speaks with a plummy accent.

more Posted by AsdaPressRelease on 30 March 2007, 01:00

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ASDA has launched a daring campaign to grow all of the ingredients needed for a good curry – here, in the UK.

It is testing new growing techniques and setting aside land in the hope of producing the UK’s first commercial crops of plants and spices normally only found in much hotter climates.

If successful the move could cut food imports dramatically, reducing air miles and transport costs – while providing British growers with a huge new market

more Posted by AsdaPressRelease on 25 March 2007, 00:00

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A major campaign to boost the beleaguered British clothing industry has been announced by supermarket ASDA.

It is going to stock an entire range of clothing made exclusively in the UK – with a Union Jack label displayed prominently to emphasise their origin.

In addition, it is setting up a Dragon’s Den style open access system, where UK clothing manufacturers can present their latest ideas and designs to a panel of ASDA buyers.

The supermarket’s decision is in stark contrast to other retailers who are increasingly abandoning UK clothing suppliers in favour of overseas sources.

more Posted by AsdaPressRelease on 23 March 2007, 00:00

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ASDA has welcomed new guidance for schools from the Department for Education and Skills (DfES) published this week, which clearly tells them to limit the cost of uniforms and make sure they are widely available so as not to be a barrier for low income families.

Last year, the supermarket encouraged parents across the country to ‘shop’ their local school if they were being told where they must buy their school uniform from, having received complaints from parents that they were being bullied into buying expensive uniforms from schools’ ‘preferred outfitters’.

Petitions were put in every ASDA store and were then handed to the Office of Fair Trading (OFT) as part of their review of the UK school uniform market.

more Posted by AsdaPressRelease on 22 March 2007, 00:00

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Today [21st March 2007] ASDA joined forces with HM Treasury and other retailers to help thousands of people get back to work and out of long term un-employment.

The Local Employment Partnerships Scheme draws together some of the biggest names in retail and will see ASDA encourage managers in stores to work with Jobcentre Plus and, amongst other things:

• review its recruitment process to ensure it is inclusive as possible;

• commit to one-to-one mentoring of long term unemployed people to help prepare for a return to work;

• work trials and work experience programmes to give people the chance to reacquaint themselves with the workplace;

• help Jobcentre Plus and the Learning and Skills Council create pre-employment training materials that are genuinely relevant to the modern workplace.

more Posted by AsdaPressRelease on 21 March 2007, 00:00

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ASDA is set to put the bootleggers out of business by selling the DVD of the latest Bond blockbuster – Casino Royale – for 007 pounds for 007 days when it goes on sale tomorrow morning (Monday 19th March).

The £7 price tag is set to leave customers and the DVD industry shaken and quite possibly stirred, as the supermarket is entering uncharted territory by launching at such an incredibly low price.

Previously the lowest prices have sunk on big new release DVD titles is to just under a tenner.

more Posted by AsdaPressRelease on 18 March 2007, 00:00

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The perfect shirt to wear when dating Naomi Campbell has been unveiled by supermarket Asda.

It can withstand glasses of red wine being thrown at it, as well as coffee, tea and orange juice – yet still remain stain free.

A special coating applied to the fabric means that even the most powerfullystaining liquids simply roll off the surface without leaving a mark.

more Posted by AsdaPressRelease on 05 March 2007, 00:00

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ASDA really have something to celebrate this coming Easter, and its budget conscious customers will also love the news that the supermarket’s Extra Special Belgium Milk Chocolate and Caramelised Hazelnut Easter egg has beaten chocolate giant Cadburys, and retailers Marks & Spencer and Waitrose to the number one milk chocolate Easter egg spot.

ASDA’s Easter eggs were hunted out for a taste test by three of the UK’s leading chocolate experts, and an expert from the Waste and Resources Action programme which assessed the eggs for environmental friendliness of the packaging, as part of a Which chocolate Easter egg taste test.

The supermarket also fended off other retailers with its Extra Special Dark Chocolate Fruit and Nut Egg with a photo finish by Marks and Spencer in the same category.

more Posted by AsdaPressRelease on 02 March 2007, 00:00

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