Press Centre

A nation of mummy’s boys

  • 1 in 3 of the nation’s men spend more on their mum than their partner
  • 1 in 5 often buy flowers for their mum, but their partner is lucky if they receive one bunch a year
  • Over half of men put on their best manners when mum is in the room
  • 60% would rather their partner witnesses their disgusting habits than their mum


It’s official, the UK is full of adoring mummy’s boys – and wives and girlfriends of these loving sons are in serious competition when it comes to present giving. A poll by supermarket giant Asda has revealed 1 in 3 men spend more on their mum’s presents than their partner’s, suggesting mum is still their number one girl.

34% of men surveyed admitted they look to spend between £10 and £15 on gifts for their partners, yet when it comes to mum their budget goes up to a minimum of £20. 87% of men said they always buy mum a card and gift on Mother’s Day compared to a mere 42% who buy gifts for their partner’s on Valentine’s Day.

It also seems more thought and care goes into mum’s gift; 39% of men revealed they take the time to select personal, thoughtful gifts on Mother’s Day. 1 in 5 men even said they often buy flowers for their mum – not just on Mother’s Day – and their partner is lucky if they receive one bunch a year.

And it’s not just gifts mum inadvertently influences – it’s manners too. 53% of men revealed they become more aware of their bad habits around mum, and actually consciously improve their manners when she is in the room. It’s the partners who get to see the worst of their not-so-better half’s uncouth manners; 60% of the men would rather their partner witnesses their disgusting habits than their mum.

Asda has also revealed the top gifts the nation’s men plan on splashing out on for mum this year:

  1. Flowers and garden plants
  2. Books
  3. Chocolates
  4. Perfume
  5. Tea sets


    Melissa Theobald, Mother’s Day gift buyer at Asda commented: “It is fascinating to discover men are more conscious of their gift-buying budgets and manners for mum over their partners. We didn’t ask what these men’s bad habits are – to be honest we would rather not know – but it’s lovely to see mums across the country so well looked after and respected by their sons this Mother’s Day. ”
Posted in Press Centre on 31 March 2011