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  • Unexpected Pokemon in the bagging area

Asda has today (11 July) issued its official guidelines to help customers and colleagues enjoy Pokemon Go, while keeping safe in stores. The new app, which isn’t even officially launched in the UK yet, is a global phenomenon and Asda has seen a surge in customers asking customer service colleagues for assistance in finding Pokemon.

An Asda spokesperson, said: “We all want our customers to enjoy finding a Pikachu at the pizza counter, or a Jigglypuff at George, but we acknowledge that there have been some concerns about the distractions caused by the game. So today’s guidelines will help everyone catch those highly sought after items safely – not to mention Pokemon too.”

Asda’s official Pokemon Go in-store guidelines

1) There is enough Pokemon for everyone – no running in stores to be the first to catch one
2) Celebrate respectfully – shouting ‘YESSS’ at the fish counter may unnerve people
3) Help is on hand – customer service colleagues will be on hand to offer safe directions around stores if you need assistance in safely locating a Pokemon
4) Eyes up – please be mindful of fellow shoppers and be aware of your surroundings
5) All children must be accompanied by a parent or guardian and should not engage strangers (that’s a very serious one please, folks)
6) Everyone is welcome to use the in-store Wi-Fi – please don’t run up huge bills on our account
7) Please refrain from abandoning trolleys while catching Pokemon
8) If any Pikachu are found in our stores then please let customer services know and we’ll congratulate you over the tannoy
9) Gym etiquette – when training in our stores which are Pokegyms, feel free to use our store cafes to train in comfort
10) Please keep your Pikachu on a lead at all times

Posted in Press Centre on 11 July 2016
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  • The average UK household had £201 a week of discretionary income in May – £13 more than in May 2015
  • Year-on-year growth in spending power has now remained in double digits for over 18 months
  • It is the second consecutive month discretionary income has reached £200 or over and – the highest amount recorded since the Asda Income Tracker was established in 2008
  • The impact of the National Living Wage, coupled with the falling cost of essentials, provided an additional boost to families’ bank balances
    UK families enjoyed another increase in spending power last month, as weekly discretionary income for May reached £201 – an all time record high for Asda’s monthly Income Tracker.

The latest data revealed that family spending power rose by £13 (7.2%) a week, compared to the same month last year – the highest rate of growth since November 2015. This increase also marks the 19th consecutive month that the growth in discretionary income has remained in double digits.

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Posted in Press Centre on 21 June 2016
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Today, Wal-Mart Stores, Inc. (NYSE: WMT) today announced a series of leadership moves in its International division.

Andy Clarke, President and Chief Executive Officer at Asda, has decided the timing is right to step aside from his role with the company. Over more than 20 years with Asda, and the last six as CEO, Andy has been a key contributor to Walmart’s success in the U.K., one of the world’s most competitive retail markets. Andy and his leadership team have played a key role in several innovations in the marketplace, such as grocery home delivery and pickup. He has also served as a strong leader for the business during a time of increased competition and heightened customer expectations.

Andy will remain with the business until the end of July, at which point he will serve as an advisor for the remainder of 2016. He will also retain his current role as Asda’s representative in certain functions, namely as president of the IGD, a research and training charity which provides information and best practice to the global food and grocery industry.

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Posted in Press Centre on 13 June 2016
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  • The average UK household had £200 a week of discretionary income in April – £12 more than in April 2015 – and the highest figure recorded since the Asda Income Tracker began in 2008
  • Year-on-year growth in spending power has remained above £10 per week for a full year and a half, marking 18 consecutive months of double-digit growth for families’ bank accounts
  • While wage growth slowed slightly, a drop in inflation last month helped to ensure another boost to spending power

Family bank balances received another boost in April, with discretionary income reaching £200 a week according to Asda’s latest Income Tracker – an all time high since the tracker was established in 2008.

The data revealed that families enjoyed a £12 (6.3%) a week boost to spending power compared to April last year, with this rise marking the 18th consecutive month of double-digit growth.

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Posted in Press Centre on 27 May 2016
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TV Chef announces partnership with Asda

Today (Thursday 28th April) James Martin announces a new venture with leading supermarket Asda, bringing the much-loved chef back into British kitchens with a commitment to making it easy for people to enjoy great tasting, quality food no matter what their budget.

Both from Yorkshire and proud of their northern roots, Asda and James will be cooking up a storm together in the coming months, giving food inspiration to families every day of the week throughout summer.

The partnership is part of Asda’s Project Renewal blueprint to transform its business and boost its Save Money Live Better brand strategy as the retailer looks to differentiate itself with customers both in stores and online.

The first campaign, which will be masterminded by recently appointed Saatchi & Saatchi, is due to hit in June across multiple channels from TV to digital and in-store, with a second burst taking the partnership through the key Christmas trading period and beyond.

James Martin said: “To me Asda represents everyday kitchens up and down the country and that’s why this partnership comes from the heart. I can’t think of a better way to offer inspiration to busy families looking to cook up simple, tasty meals on a budget while still having time to enjoy life!

“As a born and bred Yorkshire man, I’m also looking forward to getting back to my roots to help people realise that low prices doesn’t mean low quality. Mine and Asda’s values go hand-in-hand, so heading into summer it’s all about cooking up a fresh new approach to food for customers every day of the week – watch this space!”

Andy Clarke, Asda’s President and CEO said: “This partnership is all about a meeting of minds when it comes to the core values of our customers, making James Martin a natural fit for Asda. We’re excited about working together to showcase exactly what Asda stands for, which is delivering quality food at everyday low prices and has been since we opened our doors over 50 years ago.

“We know that our customers lead busy lives and want to make the most of family time together, we also know that they are constantly looking for inspiration when it comes to meal solutions and at prices they can trust. Together with James we’re committed to going the extra mile to make this summer the best yet for our shoppers.”

Posted in Press Centre on 28 April 2016