Press Centre

TV Chef announces partnership with Asda

Today (Thursday 28th April) James Martin announces a new venture with leading supermarket Asda, bringing the much-loved chef back into British kitchens with a commitment to making it easy for people to enjoy great tasting, quality food no matter what their budget.

Both from Yorkshire and proud of their northern roots, Asda and James will be cooking up a storm together in the coming months, giving food inspiration to families every day of the week throughout summer.

The partnership is part of Asda’s Project Renewal blueprint to transform its business and boost its Save Money Live Better brand strategy as the retailer looks to differentiate itself with customers both in stores and online.

The first campaign, which will be masterminded by recently appointed Saatchi & Saatchi, is due to hit in June across multiple channels from TV to digital and in-store, with a second burst taking the partnership through the key Christmas trading period and beyond.

James Martin said: “To me Asda represents everyday kitchens up and down the country and that’s why this partnership comes from the heart. I can’t think of a better way to offer inspiration to busy families looking to cook up simple, tasty meals on a budget while still having time to enjoy life!

“As a born and bred Yorkshire man, I’m also looking forward to getting back to my roots to help people realise that low prices doesn’t mean low quality. Mine and Asda’s values go hand-in-hand, so heading into summer it’s all about cooking up a fresh new approach to food for customers every day of the week – watch this space!”

Andy Clarke, Asda’s President and CEO said: “This partnership is all about a meeting of minds when it comes to the core values of our customers, making James Martin a natural fit for Asda. We’re excited about working together to showcase exactly what Asda stands for, which is delivering quality food at everyday low prices and has been since we opened our doors over 50 years ago.

“We know that our customers lead busy lives and want to make the most of family time together, we also know that they are constantly looking for inspiration when it comes to meal solutions and at prices they can trust. Together with James we’re committed to going the extra mile to make this summer the best yet for our shoppers.”

Posted in Press Centre on 28 April 2016
Press Centre
  • The average UK household had a weekly disposable income of £198 in March, £12 more than in March 2015
  • Annual growth in spending power has remained above £10 for 17 consecutive months
  • Essential item inflation stood above zero (0.1%) for the first time since the end of 2014 as inflation on clothing has crept up and Easter pushed up the cost of transport in March
  • Across the regions, families living in the East of England and Wales saw the biggest increase in discretionary income

Families across the UK enjoyed another boost to spending power in March, with discretionary income reaching £198 a week despite a gradual increase in inflation over recent months, according to Asda’s Income Tracker.

The latest figures for March reveal that British bank accounts were up £12 a week (6.3%) compared to the same time last year, marking the 17th consecutive month of double digit growth in disposable cash.

Read more
Posted in Press Centre on 26 April 2016
Press Centre

Craft beer trend continues

  • Contract value totals £850k between the 13 breweries
  • Asda stores across Scotland will now stock over 75 Scottish beers, ales and ciders
  • New supermarket relationship with Craft Beer Clan

The trend for craft beer continues, and no more so than in Scotland, with 100 plus breweries, it’s clear the demand for Scottish real ale and craft beer is still bubbling away. Particularly for 13 Scottish breweries who are all celebrating after securing new deals with Asda to stock a variety of beers in stores across Scotland, with a contract value of £850k between them.

With a total of 25 new lines launching on shelves from the 13 suppliers, Asda aims to lead the way in supporting the Scottish brewing industry as the demand for craft beer continues in Scotland.

The new deal means that Asda stores across Scotland will now stock over 75 Scottish beers, ales and ciders, as customers look for more premium drinking experiences from local brands.

Read more
Posted in Press Centre on 18 April 2016
Press Centre

Asda has today announced the appointment of Publicis Groupe’s Saatchi & Saatchi as its lead creative agency along with Zenith as its media agency, replacing VCCP and Carat.

The appointment of Saatchi & Saatchi and Zenith is part of Asda’s Project Renewal blueprint to transform its business and boost its Save Money Live Better brand strategy, led by recently appointed Chief Customer Officer, Andy Murray.

The move comes as implementation of Project Renewal accelerates, including a complete revamp of Asda’s offer, ranging and value proposition which also involves investing an additional £500 million in lowering prices on top of the £1bn revealed in 2013.

As Asda’s new customer proposition takes shape, the transition to Saatchi & Saatchi and Zenith will begin immediately.

Andy Murray said: "We’ve made a big commitment within Project Renewal to our brand and we are making changes at pace that will differentiate Asda with our customers both in stores and online. I’m excited about this new partnership with Saatchi & Saatchi and Zenith and I look forward to the leadership, creativity, and effectiveness this new team will bring to our business.

“I’d like to recognise and thank the VCCP and Carat teams for the contribution that they have made to Asda."

Saatchi & Saatchi Worldwide CEO, Robert Senior, said: “We are delighted to be re-establishing our long standing partnership with Asda, bringing a fully integrated Publicis Groupe offer led by a joint Saatchi & Saatchi and Zenith team. This is a crucial time for UK retail and we relish the opportunity to support Asda in driving a reappraisal of its brand by customers using the latest creative techniques and cutting edge technology.”

Publicis Groupe and Saatchi & Saatchi have a long history with Asda, having worked with the retailer on some of its most iconic campaigns in recent history, arming it with unique insight and knowledge of Asda and its customers.

At a time when the UK retail market is undergoing significant structural change, Asda believes that building even closer connections with its customers is fundamental to the success of Project Renewal and Publicis Groupe is the right partner to achieve its ambitions.

Posted in Press Centre on 12 April 2016
Press Centre
  • The average UK household had a weekly disposable income of £197 in February, £12 more than in February 2015
  • Annual growth in spending power remained in the double digits in pound terms for the sixteenth consecutive month due to high wage growth
  • Wage growth remained the biggest contributor to increased household discretionary income, an increase of 2.2%
  • Essential item inflation reached 0% last month, the first non-negative reading since January 2015

Asda’s latest Income Tracker has revealed that families across the UK enjoyed another double-digit increase in spending power last month, with disposable income for UK households reaching £197 a week.

February’s figure is an increase of £12 (6.7% annual increase) compared to the same month last year, as the added boost in discretionary income grew for the first time month-to-month since September 2015.

Read more
Posted in Press Centre on 01 April 2016