Press Centre

Asda today reported its third quarter trading figures for 2015, posting a 4.5% fall in like-for-like sales for the 13 weeks to 30th September.

Speaking in London today, Asda President and CEO Andy Clarke said:

“There’s no doubt this represents another challenging quarter. Sales volumes remain under pressure from price deflation and the intensely competitive background remains throughout the food sector. Having said that, we have the financial strength and clear plan to sustain us through this period, while we take appropriate and considered action to further strengthen our competitive position.

“Last month I launched Project Renewal, an 18-month programme designed to work parts of my five year strategy harder to return us to long term, sustainable volume growth. Increasing our focus on the core business means strengthening some areas while pausing activity in others which will allow us to sharpen our customer offer and continue to improve operational efficiency.

“I’m confident that by reinforcing our offer we can further extend our price advantage over major competitors and close the gap against the limited assortment discounters – not only on price, but across range, service and quality.”

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Posted in Press Centre on 17 November 2015
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  • Missguided becomes first retailer to sign up to Asda ‘ToYou’ parcel innovation
  • Launch sets target of 40m more customer visits every year by 2019
  • now has 9pm cut off for next day collection and more accurate minute by minute parcel tracking


Asda is today (Thursday 11th November) launching a ‘game changing’ parcel innovation which will see customers able to collect and return orders placed with third parties at any one of Asda’s 614 stores nationwide. As part of today’s launch Asda is also revealing that leading online fashion retailer Missguided is the first partner to sign up to the new service.

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Posted in Press Centre on 12 November 2015
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Tuesday 10 November 2015: Asda has today confirmed it will step back from this year’s Black Friday sales due to shopper fatigue setting in around flash sales on big-ticket, non-essential items at Christmas.

The retailer has listened to customer feedback and rather than investing in a one-off day of sales, has announced an investment of over £26 million in sustained savings spread across a traditional seasonal shop.

Asda, whose parent Walmart leads the way on Black Friday in the US, first introduced the event to the UK in 2013, but after two successful years, where customers most want to make savings in the run-up to Christmas is changing.

Instead of the hustle and bustle and pressure of one or two day sales where customers typically push the boat out on high-value items, this year Asda customers say they’d prefer deals on value-for-money, high-quality products that all the family can enjoy. From the beginning of November right through to Christmas and into the New Year customers will see more and more offers landing in store and online on products that impact on their everyday lives including toys and gifts, Christmas food and drink, and household basics.

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Posted in Press Centre on 10 November 2015
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Supermarket celebrates the lengths people go to and ’what the heck’ attitude during the season with a campaign centred on the hashtag: #BecauseitsChristmas

On Sunday, Asda will switch on the festive lights with the airing of its #BecauseItsChristmas campaign during X Factor. Taking the lead from its customers and capturing the anticipation of the season, the campaign will fire the first salvo in the battle of the Christmas ads with a 60-second advert that puts fun festive attitude and well-known Asda personality at the heart of this year’s campaign.

Teased throughout the day before its full airing at 8.15pm, the advert captures the excitement and go for it’ spirit of Christmas that celebrates people pushing the boat out, #becauseitschristmas.

From the family that festoons its car with lights, not just the home; to the dad who buys the biggest of trees then struggles to get it home; to an antler wearing dog; to the child who outperforms in the nativity play; to the nervous man who finally puckers up under the mistletoe at the work party, the launch creative captures the brilliant lengths we go to because it’s Christmas. And it wouldn’t be Asda without the famous pocket tap, this time getting a Christmas twist from colleagues dressed in Christmas antlers.

The stories in the brand adverts come from customers themselves who told Asda about the extreme efforts they go to in order to get ready and get together to fully enjoy this time of year. The launch advert will be followed by shorter ads which take a closer look at those people going all out at Christmas, as well as ads to showcase the scale, quality and value of Asda’s Christmas range: from George Christmas jumpers, festive costumes for dogs, and Star Wars costumes; to prawn and lobster cocktails, red velvet yule logs and duck & cherry pate – highlighting that customers can fulfil their Christmas needs under one roof – whether in store or online.

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Posted in Press Centre on 01 November 2015
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  • Falling fuel costs, along with falling food costs, continue to be one of the main drivers behind the rise in discretionary income
  • Asda Income Tracker shows that inflation on vehicle fuel is down -14% compared with the same period last year
  • Regions such as Scotland, Northern Ireland and the North East of England, would be hit the hardest if there was a rise in fuel duty
  • Asda cuts fuel by up to 2ppl on unleaded and 1ppl on diesel. New national price cap means drivers will pay no more than 103.7ppl on unleaded and 106.7ppl across its 273 filling stations

Asda today (Monday 26th October) once again led on reducing the price of fuel by up to 2 pence per litre on Unleaded and 1 pence per litre on diesel with the retailer also calling on the Government to maintain its freeze on fuel duty in next month’s autumn statement.

Asda’s October Income Tracker showed that falling fuel costs, along with falling food costs, continue to be one of the main drivers behind the rise in discretionary income (the money left over once essentials like bills, food and housing have been paid for).

The report shows that inflation on vehicle fuel is down by -14% compared with the same period last year and when the national picture is broken down, the falling cost of fuel and food is even more central to boosting household spending power in regions such as Scotland, Northern Ireland and the North East of England, and a rise in fuel duty would hit families in these regions hardest.

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Posted in Press Centre on 26 October 2015