Press Centre
  • Asda set to launch range of “Wonky” fruit and veg in-store
  • 65% of shoppers are open to idea of oddly shaped fresh produce*
  • 75% would buy ‘wonky’ if it was cheaper*
  • Wonky initiative inspired by Jamie Oliver & Jimmy Doherty as featured in Channel 4’s ‘Jimmy & Jamie’s Friday Night Feast’

Asda is set to sell ‘wonky’ fruit and vegetables at a discounted price, in a bid to help reduce food waste, whilst supporting farmers and offering shoppers better value for money.

Crooked carrots, knobbly pears and wonky spuds amongst others are, for the first time, to have their own fixture on shelf. Labelled as ‘Beautiful On The Inside’ they will be bagged separately and sold at a reduced rate, as the supermarket hopes to increase customer awareness and educate shoppers on the beauty of buying ‘ugly’.

The bold move takes inspiration from Jamie Oliver and Jimmy Doherty who are tackling food waste in their new Channel 4 series Jamie and Jimmy’s Friday Night Feast, which starts on January 2nd 2015.

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Posted in Press Centre on 14 January 2015
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  • By May 2015 the supermarket will reduce the added sugar in a range of own label soft drinks by 22%
  • Reduction equates to the removal of 814.2 tonnes of sugar from its products
  • Announcement builds on the 10% sugar reduction Asda made in its own-label high juice products in 2014

Asda has today committed to reducing the amount of added sugar across a range of own-label soft drinks by 22%, removing 3.25 billion calories and 814.2 tonnes of sugar from 26 of its products.

The reduction builds on the 10% sugar reduction Asda already made in its own-label high juice products in 2014 and will apply to a range of Asda own-label soft drinks including carbonates, high juice and juice drinks.

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Posted in Press Centre on 14 January 2015
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Asda customers in London will shortly find their grocery home shopping even more convenient thanks to a unique tie-up with Timpson Dry Cleaners – a first for a UK retailer.

Customers will be able to organise their dry-cleaning as a seamless part of their home shopping or click and collect shop with Asda from the 12th January 2015. Commuters using Asda’s first-to-market click and collect service at tube stations will also be able to take advantage of the service.

The launch comes following insight which shows that 60% of shoppers already link their weekly in-store shop with their dry-cleaning run; and 40% are more likely to do dry cleaning due to the scarcity of washing and drying facilities where they live. London shoppers are also most likely to use a launderette than other areas of the country and said they wanted more options to make both their weekly shop and their cleaning more convenient for them.

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Posted in Press Centre on 13 January 2015
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  • Asda drops its national price cap meaning drivers will pay no more than 103.7ppl on unleaded and 110.7ppl on diesel across its 245 filling stations
  • Retailer leads with fifteenth fuel cuts since end of September, taking a total of 23ppl off unleaded and 19ppl off diesel led by a further fall in oil prices
  • New five year low on fuel prices (Jan 2010)

With oil prices continuing to fall, Asda is once again the first supermarket to bring more good news to drivers as it announces a further price cut on fuel. Effective by midday on Tuesday 13th January Asda’s new national price cap means drivers will pay no more than 103.7ppl on unleaded and 110.7ppl on diesel, the lowest fuel prices seen in the last five years.

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Posted in Press Centre on 12 January 2015
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  • As customers feel the January squeeze Asda launches its biggest ever investment in lowering prices.
  • Retailer announces it will invest £300m in the first quarter of 2015 on reducing prices across thousands of customer favourites including weekly essentials and big brands.
  • Price cuts form part of supermarket’s five-year strategy to invest £1 billion in price and £250 million in quality.

Asda has announced it will invest £300m in price cuts in the first quarter of 2015 – its biggest ever single price investment – to help customers in the new year.

The retailer, which is known for its commitment to driving down prices, is lowering the price of 2,500 household favourites in the Biggest Ever Rollback, further widening its price gap to the other big retailers and positioning Asda price even closer to the discounters.

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Posted in Press Centre on 06 January 2015