News & Blogs

Easter biscuits are a big tradition in the South West – and two of our local stores had a bit of fun competition this year to see who could make the world’s biggest one.

The record-breaking biscuit

They got the idea after one of our customers came into the Bodmin store and asked for the biggest Easter biscuit they had.

General store manager Amanda Hubbard said: "It got us thinking, why not try to make the world’s biggest Easter biscuit?

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Posted in News & Blogs on 13 April 2017
News & Blogs

Helen Cook, our Confectionery Product Manager, told us what it’s like to have the “best job in the world” tasting and developing Asda’s chocolate range:

At this time of year, everyone is gearing up to enjoy indulging in chocolate eggs – but for me, the joy of tasting Easter Eggs is year round. In fact, Easter weekend is the time I usually take a break from eating chocolate.

Helen Cook

Working as a product manager it’s my job to understand exactly what it is customers are going to want to buy when it comes to Easter, and make sure we have the right treats in store for them – and enough of them to go around!

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Posted in News & Blogs on 13 April 2017
News & Blogs

Happy 86th birthday to our fabulous colleague Ron Withers who colleagues at our Gosport store say is “everyone’s favourite Asda grandad”.

Ron with colleagues

Ron, who was a member of the Royal Corps of Signals and chauffeured royalty before joining Asda as a porter 15 years ago, says he has no plans to retire and is happy helping customers much younger than him with their weekly shop.

To celebrate his big day colleagues, including Ron’s daughters Lynn Reynolds and Julie Barber who both work at the store, made him a cake and gathered to wish him many happy returns.

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Posted in News & Blogs on 10 April 2017
News & Blogs

Our Antrim store is the first supermarket in Northern Ireland to trial a ‘friendly hour’ to enhance the shopping experience for those affected by autism.

Colleagues with members of the group

The trial included dimming the store’s lights, silencing the tannoy, switching off Asda FM and turning off hand driers in the toilets to create a calm and quiet atmosphere.

Caroline Hesketh, chair of Autism NI Antrim Community Support Group, co-ordinated the visit and some members of the group attended with their children.

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Posted in News & Blogs on 10 April 2017
News & Blogs

Hunting for treats left by the Easter Bunny, decorating and rolling hard-boiled eggs, getting together for a special meal … what are the big family Easter traditions where you live?

Win £50 in our Easter traditions competition

We’re asking our Facebook fans to tell us about their families’ Easter traditions for the chance to win £50 to spend at Asda. Leave a comment or photo on our Facebook post and fill in your details in the form below.

To get started, we asked some of our colleagues around the UK to tell us about their own favourite Easter activities:

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Posted in News & Blogs on 09 April 2017