News & Blogs

More award-winning wonky veg boxes are due in stores this week

More of our hugely popular wonky veg boxes are due to arrive in selected stores today.
Wonky veg box

They’ve just been named Product of the Year for Healthy Food – voted for by UK consumers.

We’ve sold 120,000 boxes of the misshapen veg as part of our mission to cut food waste. They contain 5kg of fresh produce – carrots, potatoes, peppers, cucumber, cabbage, leeks, parsnips and onions – and at £3.50 per box they’re 30% cheaper than standard lines. The exact contents will depend on the season.

We’ve also recently changed our grading system across produce lines to ensure we’re taking in as much produce as possible from the farmers we work with.

This means that half the produce that would have gone to waste in previous years will now be sold at Asda, resulting in an additional 7,000 tonnes of misshapen fruit and veg being sold – including potatoes, citrus fruits, berries and carrots.

Ian Harrison, Asda’s produce technical director, said: "We are extremely proud to be the pioneers of the wonky veg revolution and winning Product of the Year is testament to this, especially as it’s voted for by consumers.

“The response from the public to our wonky vegetable boxes has been incredible. Food waste continues to be high on our agenda and we’ve worked closely with our suppliers to review our specifications so that the maximum amount of produce ends up on shelf.

“The insight we have gathered from customers since starting to sell the wonky box has been invaluable. We are now able to flex our specifications to help growers sell their products and maintain availability for our customers, without compromising on quality.”

Wonky veg store list: Click here to view a list of all stores receiving stock of the wonky veg boxes this week. Please check with the store beforehand if you’re planning to make a special journey.

Posted in News & Blogs on 20 January 2017