News & Blogs

Why don't we have a loyalty card? Here's the reason...

When we’re asked “Why don’t you have a loyalty card like other retailers” we have a simple answer: At Asda we reward all of our customers for their loyalty by charging low prices every day of the week, all year round.

You may have seen Tesco’s new adverts promoting their Clubcard. Well, we’d rather spend the hundreds of millions of pounds Tesco chooses to dish out on the scheme – which rewards the people who can afford to spend the most – by lowering prices across the board for everyone.

Unlike pointless plastic cards, our value is immediate and available to everyone, no questions asked. You don’t need to spend vast amounts of money to benefit from the promise of money off vouchers at some point in the future.

We believe it’s because of our commitment to low prices every day that more people than ever are choosing to shop at Asda.

Our newspaper ad today says it all – the latest mySupermarket price check found 4073 products in Asda stores that were cheaper than Tesco, compared with 1445 products cheaper at Tesco.

We deliberately use mySupermarket as they are independent, and are able to accurately verify who is the cheapest on all comparable products sold in supermarkets. We believe this is more transparent than trying to bamboozle you with claims that are unsubstantiated.

By comparison, Tesco was recently accused of using underhand tactics in its “real basket” ads to persuade shoppers to switch away from us. The Advertising Standards Authority ruled that Tesco’s ads (comparing the cost of shopping at Tesco with ASDA) were “misleading” and should not be shown – Tesco shamed over ads.

The ASA also upheld a complaint against Tesco from Aldi which means it’s no longer able to describe itself as Britain’s biggest discounter.

At Asda we try to do things a little differently. No cards, no gimmicks, just lower prices every day.

*Asda and Tesco prices checked Monday 17th August by independent comparison site Comparison based on 8007 same brand and same size products on Tesco’s website and Includes promotional prices. Online prices may vary from those in-store. For verification write to Asda LS11 5AD.

Posted in News & Blogs on 18 August 2009