News & Blogs

Try our "miraculous" new Great Bum Jeans from George at Asda

We’ve launched a revolutionary new shape of jeans – nicknamed the “Great Bum Jeans” – designed to give you a perfect bottom the instant you put them on. And they’re already getting a great reaction.

Writing in the Daily Mail, Lydia Slater said she was sceptical until she tried them but discovered: “The effect on my bottom is almost miraculous. It immediately looks as pert, round and toned as if I’d been doing hundreds of Pilates classes.” Read her full review here.

We asked some of our Facebook fans to test the jeans – and Jill McMullen told us: "They were very flattering especially in lifting the bum from the legs. My husband actually used the phrase “bang tidy”!" Read more on our George Style blog.

So how do they work? There’s no padding or sculpting – it’s all in the shape and the way they’ve been stitched. The clever pattern cutting and design gives women of any age and size a “lift” in the area they need it most. A deeper rise and slightly larger waistband means the jeans sit higher on the waist and make the legs appear longer.

The Great Bum Jeans are the latest in a range of body shaping clothing from our George designers that have gone on to be bestsellers. You can also buy our Moda Secret Support jeans designed to give you a smoother tummy, and men have been snapping up our Shape Enhancer T-shirt – nicknamed the Moob tube – to hide unwanted lumps and bumps!

The Great Bum jeans cost just £18 and come in sizes 8 to 22 in regular or long length.

Posted in News & Blogs on 15 September 2011